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Assistant Editor - TLCme

Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company's mission of empowering people to explore their world and satisfy their curiosity.

In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.

Job Summary

The Assistant Editor is responsible for creating, assigning, curating, editing and promoting digital content experiences for TLCme across platforms. This editor will pitch and create both standalone and convergent saleable packages, galleries, articles and videos for TLCme based on linear priorities, sales opportunities, trends and seasonality. Excellent writing, editing and brainstorming skills are essential, as are self-motivation and the ability to meet tight daily and weekly deadlines.

The goal of this role is to expand content creation and traffic across TLC platforms (both flat and video), increase audience (via SEO, newsletter creation and social promotion) and fan awareness of TLC and TLCme programming, drive tune-in through viral marketing and communications activities and deliver high levels of traffic.

A love of the TLC brand, reality television programming and lifestyle content is key. TLCme taps into the emotions surrounding "life's milestone moments", so a passion for all things weddings, love & relationships, family, parenting and wellness is ideal.


  1. Publish 3-5 pieces of content in the CMS each day
  2. Update the homepage and TLCme section fronts with fresh content weekly
  3. Write on-brand, quick-turnaround news content, for example, TLC talent OR a Royal announcing they're pregnant
  4. Edit, build and source images for articles submitted by freelancers
  5. Oversee freelancer assignments, both flat and video
  6. Work with engineering/product to report site/CMS issues and ensure that any fixes that need to be made are logged
  7. Post content to TLCme social - facebook, twitter and instagram
  8. Write posts that drive to long-form content
  9. Keep editorial calendar up-to-date
  10. Work with video contributors on in-studio shoots and brainstorm innovative ideas
  11. Track and manage content analytics for site pageviews and video views each month
  12. Provide contributors with regular feedback so they can finesse posts to better resonate
  13. Work with SEO team to hone and execute search and eCommerce strategy
  14. Leverage social audiences to drive traffic to O&O sites and increase impressions across platforms.
  15. Assist with TLC podcast(s)
  16. Some after-hours work may be required in support of premieres and live events


  • Bachelor's degree in New Media, Communications, Marketing or related field
  • 2-3 years digital experience
  • Working knowledge of website content management systems and analytic platforms
  • Experience with 3 rd party platforms for content promotion like Facebook/IG and Khoros
  • Awareness/experience in podcast editorial and marketing
  • A keen strategic leaning but also a creative flair
  • Ability to capture the brand's tone of voice but also demonstrate flexibility by show and talent
  • An agile self-starter with the ability to collaborate with a team and across departments
  • Demonstrated writing and editing skills
  • Excellent written and verbal communication skills
  • Must have the legal right to work in the United States

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

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If you are an individual with a disability and need an accommodation during the application process, please send an email request to [email protected]

Nearest Major Market: Washington DC

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