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Discovery

Manager, DMP Optimisation

Our Team

The Global Data Analytics team enables a holistic 360 view of the consumer and content for the entire Discovery organization. The team leverages a central research model with shared data and analytics services that can be accessed by all consumer-facing business functions. Using business intelligence technology, audience data, and advanced analytics this team creates a shared, cohesive language with standardized data, metrics, and reporting to enable a global research community.

The Global Data Analytics team enables a holistic 360 view of the consumer and content for the entire Discovery organization. The team leverages a central research model with shared data and analytics services that can be accessed by all consumer-facing business functions. Using business intelligence technology, audience data, and advanced analytics this team creates a shared, cohesive language with standardized data, metrics, and reporting to enable a global research community.

The Role

Manager, DMP and Audience Optimization will be supporting Discovery, Inc.'s management, understanding and use of digital audience data. This individual will be responsible for auditing and optimizing all aspects of digital audience data in our DMP (Data Management Platform). This person will also work with Ad Sales, Marketing, the Product team(s), and Digital Analytics Implementation team to optimize data-collection and 1 st party segment revenue (including ad sales revenue and customer acquisition), derive actionable audience data insights and lead in cross-platform; and identify and champion personalization across all Discovery's digital properties and assets. Manager will be expected to communicate DMP capabilities and provide strategic recommendations directly to clients and internal teams on how to use the DMP achieve digital marketing and audience targeting goals.

Responsibilities

  • Monitor and optimize data within DMP, and as it's used across the organization, including 1 st , 2 nd and 3 rd party data.
  • Collaborate across the company to identify and realize opportunities to leverage Audience segments for Ad Sales, product personalization, targeted marketing campaigns, and audience insights and analysis.
  • Develop and maintain audience strategies across Adobe solutions, as well as other advertising platforms and formats.
  • Support Analytics implementation across all Discovery digital properties through QA, documentation support and other related activities.


Requirements

  • Bachelor's or Master's degree in Business, Analytics, or a related discipline; or an equivalent combination of demonstrated skills and experience
  • Strong professional experience, within the Digital/Web Analytics field
  • Familiar with digital media industry topics including audience measurement and data-collection, marketing (awareness and acquisition), and advertising (programmatic, contextual, audience targeting).
  • Familiar with Adobe Experience Cloud (full stack), and DMP functionality and capabilities.
  • Advanced Microsoft Excel skills
  • Strong critical thinking skills and hands-on experience creating insights from raw digital data (site analytics, ad server logs), and communicating those insights and findings.
  • Highly self-motivated, focused and capable of working collaboratively as part of a team, as well as autonomously.
  • Excellent communication skills, both written and oral.
  • Strong project management and interpersonal skills, with flexibility to take initiative and coaching in a challenging, fast-paced environment of multiple priorities.
  • Strong critical thinking and analytical capabilities are a must.

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