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Discovery

Marketing Executive

Description

We are immediately looking for a parental leave cover (fixed term employment) for a Marketing Executive (m/f/d)

Responsibilities

- Independent development, presentation and operational implementation of online and offline media campaigns to promote popular TV program formats of our popular free-to-air channels DMAX, TLC, Home & Garden TV and Eurosport 1

- Creation and optimization of Youtube, Facebook and Instagram campaigns in Google Ad Manager/Facebook Business Manager based on channel and program targets

- Continuous analysis and evaluation of channel performance of video and display campaigns (IO/biddable) and corresponding retargeting measures based on relevant KPIs

- Briefing, support and budget management of external media agencies regarding campaign strategy, targeting and performance

- Creation and interpretation of campaign reports, analyses and presentations

- Briefing and managing creative agencies with regard to the campaign assets to be created (video, online display, billboard, print, radio)

Requirements

- Enthusiasm for linear and digital moving image entertainment with a special focus on factual content, at best already professional experience in this area (especially in cooperation with editorial departments)

- High level of experience in performance marketing (setup, optimization, reporting) with focus on GDN, YouTube, Facebook

- Relevant professional experience in SEA campaign management an advantage

- Strong understanding of online marketing KPIs

- Good analytical skills, affinity for numbers and KPIs

- Fluent German, very good English skills

Apply Now

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