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Brand Marketing Manager (f/m/d)

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organisations of all sizes. eBay Marketplaces operates in 190 markets around the world.

The Brand Marketing Manager will be part of eBay’s Brand Marketing team in Germany, responsible for the development and execution of a set of eBay’s brand marketing work. You will drive the development and execution of activations and campaigns as part of eBay’s ‘Always On’ integrated brand campaign strategy.

The role will work closely with the broader German eBay Brand Marketing Team and eBay’s creative agency partners and will report into eBay’s Head of Brand & Social for Germany. A key goal for the role will be to drive consistency in eBay’s messaging and how eBay is showing up as a brand whilst developing bold and cut-through creatives adapted to eBay’s key target audiences.

Through a collaborative working approach, this role will work in cross-functional teams to deliver brand marketing briefs and campaigns, ensuring eBay is top of mind for the German consumer. Driving creative excellence for eBay’s brand campaigns, you will be working across the full marketing mix. All with the goal of making relevant target audiences understand what eBay stands for and who eBay is.

The Responsibilities

  • Crafting consumer insight-driven briefs and working closely with agency partners to deliver bold, distinctive and coherent creative brand campaign concepts and assets with a ‘Customer First’ mentality

  • Working with media strategy to align creative and media plans to maximise return on investment and innovation

  • Working closely with the broader Brand team as well as Social, PR, Retail, Onsite, Content and Trading Teams to ensure maximum integration and creating a connected experience for our customers

  • Driving brand campaign measurement and findings with the goal to consistently optimize for creative excellence and improvements in campaign performance

  • Balancing local nuances whilst leaning into global brand guidelines

  • Chipping in to continuous efficient brand budget management

The Profile

  • Completed university studies – preferably in the field of Marketing / Communications

  • Demonstrated ability in the creation and implementation of brand campaigns and activations that drive brand consideration, return on investment and outstanding creative - ideally on both the agency and corporate side and with a focus on the retail, consumer goods, tech and/or internet sectors

  • Experience of briefing in and managing projects across internal departments and external agencies

  • A highly creative, solution-focused approach with a ‘can-do attitude’

  • Phenomenal teammate with a passion to work collaboratively and experience in working in cross-functional teams

  • Experience of working in a fast-paced business environment

  • Passion for Retail as well as for the eBay brand

  • Excellent written and spoken German and English


Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here:



eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

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