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Global Brand Manager

eBay is one of the world’s largest and most vibrant online marketplaces, where practically anyone can buy and sell practically anything, from any connected device. Founded in 1995, we enable a diverse community of individuals, entrepreneurs, and established companies to build businesses and to create better lives for themselves, their families, and their employees. We offer an unparalleled selection of items to our passionate community of buyers so they can get exactly what they want every time they shop with us. And we use our global platform to power charitable giving, raising more than $1B in charitable donations to date.

As Global Brand Manager you will help shape a new, more modern and relevant eBay in the hearts and minds of consumers across the world. Working closely with the global marketing and growth teams, regional marketing teams, PR/communications, product, customer support, and other functions across the company, you will collaborate and help manage the evolution of the eBay brand from the inside out.

Your goal will be to drive the long-term success of eBay by informing our brand strategy and expression system, advancing a brand-oriented culture, enabling on-brand executional excellence and managing long-term brand programs.

As Global Brand Manager, you will need to flex between high level strategy and detailed execution. You will coach down, up and across levels, functions and geographies by leveraging strong communication and facilitation skills. You will provide clear, structured and strategic brand guidance in a fast-paced and highly dynamic environment.

Ultimately, you’ll embody the eBay brand and inspire employees, partners and consumers around the globe. Reporting to a Senior Brand Strategist in the Global Brand Team, the Global Brand Manager will be a collaborative, strategic, analytical, and creative lead with a passion for all things related to brand and operational excellence.

Key responsibilities

  • Engage and educate internal teams to strengthen understanding of brand strategy, brand expression system, brand messaging and experience strategy

  • Partner across functions and geographies to steward on-brand executions that ladder up to our brand strategy and adhere to the brand expression system and strategic messaging

  • Build and manage a comprehensive brand performance framework, including end-to-end experience reviews, creative reviews, tracking, and optimization initiatives

  • Expand and update the brand hub which includes core brand strategy building blocks, assets, brand training, and engagement channels

  • Build knowledge and expertise around brand management, defining standards for ‘on brand’ executions

  • Share and reapply best-in-class branded content and brand thinking across organizations

  • Partner with agencies and internal teams on long-term brand building programs

  • Manage a coherent brand portfolio, ensuring systematic application of our brand architecture principles to naming, language, and sub-branding

Job requirements

  • Minimum of 5-7 years of relevant experience in tech, CPG, or ecommerce/retail and/or creative agency experience

  • Experience in developing and managing brand strategy, expression system, and strategic messaging

  • Experience in managing from strategy through execution across multi-channel marketing campaigns and/or product and support experiences

  • Experience in engaging, inspiring, educating, and collaborating across internal functions

  • Experience working with (or within) agencies on brand-building projects

  • Experience in partnering with Insights team to translate data into actionable steps to achieve business objectives

  • Experience in managing brand architecture across a complex portfolio

  • Exceptional project management skills with a highly developed sense of creative excellence

  • Bachelor degree

Preferred qualifications

  • Proven track record of managing strategic partnerships

  • Demonstrated experience in community and program management

  • Global experience

eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]. We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement

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