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Marketing Manager, eBay Canada

eBay is a global commerce leader that has transformed how the world buys, sells, and gives. You’ll be part of a work culture that’s been genuinely committed to diversity and inclusion since it was founded more than 25 years ago. We invite you to just be yourself, do your best work, and have a significant impact on people across the globe. We are looking for people with drive, ideas, and a passion for helping small businesses succeed to help shape the future of eBay – does that sound like you? If so, we’d love to talk!

Business Overview:

Founded in 1995 in San Jose, California, eBay Inc. is a global ecommerce leader, and one of the world’s most recognizable brands. Our marketplace connects millions of buyers and sellers around the world, every day. From our roots in online auctions for used goods, today eBay is an ecommerce powerhouse with over 1 billion new and used items available for purchase using both fixed-price and auction formats. We have over 180M active buyers in 190 countries. Canadians trade over $1 billion dollars on eBay annually, making us one of the country’s largest and most successful ecommerce businesses.

eBay’s purpose is to “empower people and build economic opportunity” – this includes individuals, entrepreneurs and businesses of all sizes. eBay’s marketplace enables small and medium businesses across Canada to succeed while they ‘stay local and sell global’.

eBay Canada has a very entrepreneurial atmosphere with the feeling of a start-up, but the resources (via our global teams) of an established company – the best of both worlds.

Role Overview:

The Marketing Manager will have the opportunity to own all aspects of campaign management – from strategic development, to briefing, to execution & optimization – along with having oversight over incentives and promotional planning. The ideal candidate will be comfortable operating in a fast-paced environment. They will be expected to change direction and pivoting quickly to respond to business demands. They will partner closely with cross-functional planners and subject matter specialists to concept and deploy strategic campaigns, both with owned and paid channels, and buyer & seller promotional activities to drive awareness and engagement on eBay.

Job Responsibilities:

  • Develop & execute coordinated marketing strategies for owned and paid channels around key retail events & priority categories to drive incremental sales, retain current customers, and acquire new (and reactivated) customers.

  • Own the master Marketing calendar to direct campaign activities and support the communication and coordination with cross-functional partners.

  • Work closely across the North American Marketing team to align programs and develop creative assets localized for the Canadian market.

  • Plan and support execution of paid marketing channels (paid search, affiliates & display) with our internal performance teams and external media agency.

  • Support the development & execution of any customer incentives & promotions to ensure the achievement of overall business objectives.

  • Set overall campaign objectives, track results, and optimize programs to reach desired business goals.

  • Lead, coach & mentor two direct reports who help oversee campaign management & promotional programs.

  • Manage components of the Marketing budget, invoicing & approval process.

Required Skills:

  • Consumer marketing experience in ecommerce, peer-to-peer marketplaces, or start-up environment.

  • Experience in different marketing subject areas with a proven track record of rapidly accelerating growth across multiple channels.

  • Solid experience in digital marketing including email and onsite, paid marketing and social media; ability to use data to develop insights for program optimization and investment decision-making.

  • Data-driven problem-solver with a track record of delivering results in sophisticated environments

  • Execution-driven mentality, managing performance against established KPIs.

  • Strong communication and partner leadership skills – able to work across matrixed global environments to develop collaborative partnerships and deliver results.

  • Strong sense of ownership to drive marketing campaign development with relative autonomy and efficiency.

  • Ability to deal with ambiguity and driving clarity/action independently.

  • Passionate about helping Canadian small businesses succeed.

Education & Experience

  • University Degree.

  • 5-7 years of experience in marketing leadership roles; previous experience working in an e-commerce business is a plus.

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here:


eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

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