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Marketing Optimisation Analyst, UK

 eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay!

The Advertising Team is reinventing advertising at eBay! We’re crafting innovative ad-tech solutions to optimize the ad monetization and experience on eBay. Our goal is to build a valuable experience for both buyers and sellers, while also driving performance for advertisers. To that end, we are innovating rapidly in the ad-tech space and there is no shortage of new challenges for motivated individuals.

Read about some of our products and recent work here:


The Marketing Optimization Analyst will support the UK Seller Success team by tracking performance of our Marketing strategy for our advertising product for sellers. He/she will be responsible for tracking performance, understanding trends, identifying opportunities and delivering actionable insights. This role will be based in London.


  • Track and analyse marketing performance (reach, effectiveness and impact) to implement test & learn best practices

  • Analyse and improve our targeting strategy (who to target and which channel to use) by looking at multiple dimensions (usage, opportunity, competition, seasonality, gap analysis…)

  • Think strategically (in conjunction with Seller Success team) how to improve and evolve the segmentation and then coordinate with analytics implementation and plan

  • Support in analyzing country’s trends to spot issues/opportunities and to improve our forecast

  • Coordinate with other analytics team (mostly Global Ads Analytics)

  • Apply your expertise in quantitative analysis and data-mining to tell the story behind numbers and derive actionable insights

  • Think and work independently, demonstrate creativity and deliver quick results, yet demonstrate a team-player attitude


  • MS/PhD in Statistics, Economics or Engineering

  • Strong analytical skills, SQL competences

  • Business acumen and permanent customer focus

  • Team player attitude with interpersonal skills

  • Outstanding organisation, rigor and attention to details

  • Innovative, solution-oriented mindset

  • Good energy and drive, ability to work in a fast-paced and pressurized environment

  • Fluent in English


Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here:


eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

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