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Snr Marketing Manager Sneakers (m/f/d)

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.

The Role

The Senior Marketing Manager Sneakers (m/f/d) will be a key contributor to the overarching goal of positioning eBay as a leading platform for buying and selling sneakers in Germany and building awareness and credibility for eBay in the sneakers communities. The role will manage all of eBay’s sneaker marketing activities in Germany incl. Social, PR, Partnerships, ATL, Onsite, Performance, working closely with specialists for the different channels.

We are seeking a sneaker marketing professional who is passionate about this subculture and experienced in developing cut-through brand narratives, creating integrated campaigns and driving bold and distinctive creative work that resonates with this very unique community. Working with the broader marketing team and our agency partners, a key objective of the role will be to engage sneakerheads with eBay in authentic, credible ways, whilst leaning into continuous alignment for sharing and learning with eBay US and UK.

Through a collaborative working approach, this role will pull cross-functional teams together to deliver marketing strategy, briefs and campaigns, ensuring eBay is top of mind for the German sneakerheads. Driving creative excellence, working across the full marketing mix, all with the goal to drive both new customer acquisition and retention by delivering key messages that resonate with our target audience.

Part of an agile team in an international environment and a work culture that’s been genuinely committed to diversity and inclusion since its founding more than 20 years ago. At eBay we’re passionate about connecting people with the things they love. As one of the world’s most vibrant online marketplaces, we pride ourselves on technology-led innovation and want to help shape the future of commerce across Germany and the world. We put our customers, buyers and sellers, at the center of everything we do. As a global brand our purpose is to build opportunities for individual sellers, small businesses and large merchants, for shoppers seeking value, selection and convenience and for our people, who seek to make the world a better place.

The Responsibilities

  • Own the development and refinement of eBay’s sneakers marketing strategy in Germany by building on customer insights and eBay’s differentiating strengths

  • Define the consumer-facing communications positioning and create impactful recommendations based on consumer insights and market research

  • Craft consumer insight driven briefs and work closely with agency partners to deliver bold, distinctive, and coherent creative concepts and assets with a ‘Customer First’ mentality as well as strong media plans.

  • Coordinate the creation and development of digital campaigns and initiatives including an influencer program and best-in-class social media marketing.

  • Develop locally relevant activations via local events, sponsorships, marketing stunts and marketing partnerships

  • Align creative and media plans to maximise return on investment and innovation

  • Work closely with the Sneakers Business Unit as well as with the Social, PR, Brand, Retail, Onsite, Content, Performance and Trading Teams to ensure maximum integration and crafting a connected experience for our customers

  • Drive measurement framework, report on campaign performance and drive forward takeaways to consistently improve KPIs

  • Partner with the Customer Insights Team to deliver sneaker marketing research needs

  • Deliver continuous efficient budget management

The Profile

  • Passionate about sneakers and a deep understanding of the sneakerhead culture

  • Experience in the creation and implementation of marketing narratives and integrated campaigns that drive consideration, return on investment and best in class creative - ideally with a focus on sneakers or fashion.

  • Consumer-obsessed and passionate about delivering strategies that are authentic, credible and inspiring

  • Strong experience of briefing in and managing projects across internal departments and external agencies

  • Knows how to scrutinize and challenge media plans for maximum efficiency

  • Strong expertise in developing and driving Social Media strategies and campaigns

  • Experience in budget management

  • Experience in reporting on metrics, insights and adapting plans, plus the ability to work closely with data / understand the commercial side of the business

  • Ability to exert influence at different levels within a matrix organisation and build relationships with a wide range of partners.

  • A highly creative, solution-focused approach with a ‘can-do attitude’

  • Phenomenal teammate with a passion to work collaboratively

  • Experience of working in a fast-paced business environment

  • Passion for the eBay brand

  • Excellent written and spoken German and English


Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here:



eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

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