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Sr Marketing Manager, Activation (f/m/d)

Senior Marketing Manager | Customer Activation (f/m/d)

- for an 18 month fixed term contract -

We Empower People and Create Economic Opportunity

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes.

eBay’s strategic vision is to become the best global marketplace for buyers and sellers through a tech-led reimagination of the company. Looking for a purpose-driven company that puts the customer at the heart of everything? A culture that encourages people to think big and be curious, to act with urgency and integrity and to be fearlessly inclusive? That’s who we are. If this sounds compelling, join eBay!

The Role

As a (Senior) Marketing Manager Customer Activation, you are responsible for driving customer engagement for our new and reactivated customers in Germany to increase customer lifetime value and drive user stickiness. You will report to the Head of Customer Engagement & Retention.

In this role, you are responsible for creating a great onboarding experience for our new customers. You develop communication concepts about why customers should shop on eBay, build trust in our platform, educate and drive usage of key eBay features, and help them discover relevant inventory.

You will craft consumer insights-driven briefings and steer agencies to deliver strong creative concepts for campaigns that you will closely monitor, analyze, and present to relevant stakeholders regularly. In your role, you will build strong relationships with local and global teams such as Global Customer Marketing and Buyer Experience to influence roadmaps to improve Nursery customer journeys end to end. You will also develop a joint quarterly plan based on customer insights and identify opportunities to scale further and enhance existing programs. In a fast-paced e-commerce ecosystem, you will need to pivot strategies & plans in an agile way whenever company goals and market requirements evolve, keeping a close eye on our customer needs and competitor landscape.

The Responsibilities

  • Responsible for planning and implementing cross-channel Marketing Campaigns to improve relevant Nursery KPIs at

  • Co-owning of the Nursery audience and refinement of marketing strategies for activation (next to global teams)

  • Development of a Test Roadmap influencing the incremental impact of relevant KPIs, designing clear test designs with detailed requirements, and ensuring relevant stakeholders understand and deliver campaigns with operational excellence

  • Gaining deep audience understanding, esp. Nursery audiences and understanding segment’s buyer journey, including the identification of possible gaps and address these accordingly

  • Budget planning, tracking & reconciling as well as advising management on optimal spend allocation for Nursery programs according to strategic priorities defined

  • Ensure transparent status reporting is happening at all levels, whether at the workstream level or with day to day team members and beyond

  • Partnering and building strong relationships with internal teams such as Trading, Business Units, and Analytics as well as global Teams such as Buyer experience and Product Teams to influence diverse roadmaps to optimize nursery customer journeys

  • Crafting consumer-insight-driven campaign briefs and steering agencies to deliver customer-focused creative concepts

  • Ongoing optimization of campaign/marketing measures locally and sharing valuable learnings with broader also global audiences regularly

  • Evaluating the effectiveness and efficiency of campaigns, analyzing and presenting results regularly

The Profile

  • Bachelors or Masters degree in Business, Marketing, or related fields

  • Minimum 6+ years with hands-on project and marketing management experience, ideally also in large, cross-functional organizations

  • Excellent understanding of CRM and various Marketing Channels

  • Experience in e-commerce, commerce, or transactional business environments

  • Strong analytical and project management skills

  • Experienced at working on detailed and complex Marketing Projects and Campaigns from early concept through execution and ensuring transparency with stakeholders

  • Experience in leading larger projects and comfortable managing diverse stakeholders within a global environment

  • Naturally innovates and working with the unknown, solution-focused approach with a ‘can-do attitude.’

  • Great teammate with a passion for working collaboratively

  • Passion for Retail as well as for the eBay brand

  • Excellent written and spoken German and English language skills


Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work.



eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]. We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement

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