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EMEIA Strategy & Transactions BMC Leader

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications & Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.


Function:          Brand, Marketing & Communications (BMC)
Sub Function: 
Marketing and Communications
Job Rank:         
Associate Director (62)
Area and Global

Location:          EMEIA

The opportunity

This role has responsibility for Strategy and Transactions (SaT) marketing and communications in EMEIA, one of our four geographical Areas. The person provides strong support to the SaT leadership team in helping develop a marketing and communications strategy that supports the business objectives of SaT and EY. The role is accountable for providing communications, enablement and deployment of all SaT programs within EMEIA, as well as playing a key role in for SaT globally. 

The person will work with the EMEIA Strategy and Transactions Leader and the senior team across the BMC agenda. The role manages/coordinates a network of BMC professionals supporting SaT activities at the Regional level. Success in this role rests on the co-development of a strategy that enables the delivery of world-class BMC programs that integrate service lines and sectors, that are relevant both globally and locally and that deliver sustainable, measurable results. Success will be measured through agreed metrics including EY’s global brand survey and through pipeline and sales metrics. Global travel will be required pending business needs.

Your key responsibilities

In this role, you’ll work with the SaT BMC Leader to create world class BMC strategies that align with the SaT business priorities to achieve strong business results. You’ll be responsible for managing relationships with key SaT stakeholders across the BMC organization and within the business in EMEIA, establishing sponsors and subject matter resources for appropriate programs. 

You’ll be the catalyst for enabling and deploying BMC programs in the Area, working with the business to find sponsors and champions. To make that happen, you’ll execute the plan with a focus on delivering results and business outcomes that build brand, expand relationships and ultimately drive revenue with clients and prospects. 

You’ll provide input from the EMEIA perspective to firmwide program development. You’ll manage and engage talent, working with the SaT BMC leadership; build and run the network of marketing and communications people at the Regional level. You’ll provide guidance, information and support to enable successful deployment of relevant programs. 

You’ll support methods for driving innovation and change across the organization and take an organizational-level view of implications; manage competing forces and drive understanding, motivation and stakeholder value. You’ll maintain up-to-date knowledge on BMC and SL issues, trends and long-term implications for EY’s brand strategy. 

You’ll provide input into LEAD process for EMEIA BMC Regional leads for SaT marketing and communications as per line management/counselling responsibilities across the SaT BMC team.

Skills and attributes for success
  • Demonstrate good understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies globally

  • Demonstrate good understanding of the SaT business in EMEIA and how BMC strategies help achieve objectives; act as a trusted advisor to the BMC Area leadership

  • Develop competitive and breakthrough strategic BMC plans; turn vision into action

  • Think strategically and demonstrate leadership by providing direction and advice to BMC leadership on strategies and priorities

  • Enable account teams by developing, expanding and sustaining long-term, strategic client relationships

  • Deliver on SaT practice and BMC strategic priorities; align BMC initiatives with EY’s performance agenda and revenue goals; achieve the desired results; communicate the BMC value proposition to EMEIA leadership

  • Proactively develop foundational, functional and leadership competencies in others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire others by holding self-accountable for continuous learning; leverage EY’s LEAD methods to effectively manage team member performance and development

  • Motivate professionals across BMC to realize the BMC vision; enable innovative thinking and inspire innovative action in others; communicate the business case for change; leverage communications to inspire others

  • Be a point of integration; connect all facets of the business when initiating, developing and implementing marketing and communications projects; enable knowledge sharing throughout BMC and the practice; develop an ability to synthesize information from others; help the business address its big issues; serve as an organizational connector; address complex political issues directly yet diplomatically

  • Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet practice and BMC strategic goals; engage with leaders effectively to gain sponsorship for activities

  • Gather client feedback to generate meaningful, actionable information that helps drive change and continuous improvements across the organization; complement the data-gathering and change process with a strong marketing plan that communicates the importance of customer satisfaction both internally and externally.


To qualify for the role you must have 

  • Proven ability to manage complex processes and/or projects at a global level

  • Experience in B2B communications and marketing, with substantial experience of professional services 

  • Good understanding of the SaT business, key buyers and influencers

  • Experience of managing a diverse global team

  • High degree of influencing and networking skills

  • Outstanding communication abilities and experience

  • Proven ability to influence and build collaborative relationships in BMC and beyond

  • Ability to challenge views/perspectives while securing buy-in within BMC and beyond

  • Experience in managing complex global programs.
What we look for

We’re looking for an experienced and resilient team player with a strong understanding of all of EY’s service offerings and buyers. The role will be required to build strong relationships and collaborate closely with other leaders within the BMC team as well as relevant client-serving professionals.

What working at EY offers

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer: 

  • Support, coaching and feedback from some of the most engaging colleagues around

  • Opportunities to develop new skills and progress your career

  • The freedom and flexibility to handle your role in a way that’s right for you


EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

About EY

As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime. And with a commitment to hiring and developing the most passionate people, we’ll make our ambition to be the best employer by 2020 a reality.


If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Build your legacy with us. 
Apply now.

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