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Gilead

Director, HCP Promotions Lead, HCV Marketing

For Current Gilead Employees and Contractors:

Please log onto your Internal Career Site to apply for this job.

Job Description

Reporting to the Senior Director of HCV Marketing, this role will be responsible for:

  • Develops and leads key elements of the field sales strategic and tactical plan to the HCP audience, including: optimization of personal promotion execution, field teams’ Plan of Action, product strategy and messaging
  • Utilize multiple sources of information (e.g. primary and secondary market research, advisory boards, competitive intelligence, field force, etc.) to uncover insights relevant to the development of brand strategy and tactical plans
  • Ensures the HCP personal promotion strategy and tactics align with the HCV POA through engaging external agencies and collaborating with internal brand and cross-functional partners such as Training, Market Research, and Sales Analytics to maximize personal promotions impact
  • Partner with the Promotional Review Committee to ensure marketing materials are approved for promotional use
  • Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics
  • Lead or serve as a key project team member on cross-functional projects, often with high visibility to senior management within the organization.
  • Ensuring operational excellence and compliant activation of all key deliverables.
  • Effectively managing multiple agency partners to produce deliverables within timelines and budgets.
  • Develop and deliver presentations to a range of internal (executives, US leadership team, sales, cross functional colleagues, etc.) and external audiences.
  • Hiring, developing, coaching and managing performance of direct reports.
  • Leading by example, respecting Gilead core values of Integrity, Excellence, Teamwork, Inclusion and Accountability.
  • Closely managing and achieving budget targets.

Qualifications

  • 8+ years of relevant experience.
  • A minimum of 3-5 years in product marketing or advertising focused on HCP marketing and brand strategy.
  • Strategic thinker with innovative mindset and ability to make critical decisions and recommendations among a range of strategic choices.
  • Bachelor’s degree in marketing or related fields required.
  • Previous experience in marketing, market research and/or communications agency experience desired.
  • Preferred experience with managing individual direct reports as well as cross-functional teams.
  • Demonstrated understanding of pharmaceutical regulatory requirements.
  • Must be able to travel as dictated by business need, including overnights and attendance at some nighttime and weekend programs.
  • Must be fluent in conversational and written English.

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For Current Gilead Employees and Contractors:

Please log onto your Internal Career Site to apply for this job.

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