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Please log onto your Internal Career Site to apply for this job.Job Description
The Senior Marketing Director, HR+ metastatic Breast Cancer (mBC), will report directly to the Executive Director of Marketing for the Trodelvy, Solid Tumor Oncology business unit. The successful candidate will champion the marketing strategy and execution to support the HR+ HER2- mBC market. A key focus will be the launch of Trodelvy in the United States. You will provide brand leadership with an ability to set the vision, establish brand strategy, and drive brand sales and market share uptake. The Senior Director will oversee the budget and management of advertising agency partnerships.
Essential Duties and Job Functions:
- Develop the HR+ mBC Brand Plan of Action (BPOA) for the marketing team, the investment plan for commercial leadership, and the launch POA for field sales teams. You will coordinate with Commercial Learning and Development (CL&D) team to and provide guidance on POA implementation
- Advise on the development and implementation of strategic and tactical promotional plans for patients with HR+ mBC as well as HCP’s
- Distill market research findings into insights that support brand strategy development, positioning, and messaging. Coordinate with market insights team to set the future direction for insight generation
- Cultivate relationships with thought leaders, key customers, and professional organizations
- Partner cross-functionally with Legal, Medical, Clinical, Regulatory and Public Affairs, lead cross-functional projects as needed to support the launch
- Represent the marketing organization on Promotional Review Committee
- Work in close conjunction with commercial operations to establish appropriate procedures, systems, metrics, and capabilities
- Collaborate with other marketing and sales leads to ensure a coordinated approach concerning product promotions
- Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensure solutions are consistent with organization objectives.
- Assist with forecasting and budget decisions
- Identify and manage key agency partnerships to support commercial efforts
- Design the transition to the branded campaign and full build-out of all promotional materials (both personal and non-personal promotions)
- Guide with CL&D, the training, and integration of a new sales team focused on all HCPs in the total office environment
- Support the strategy and promotional planning for direct to patient promotions
- Mentor a cross-functional team to monitor and understand the rapidly changing HR+ mBC market.
- Provide recommendations for resource allocation (i.e., marketing mix) to adjust accordingly
- Build competitive readiness planning for future event and treatments in the marketplace
Knowledge, Experience & Skills:
- High-performing HCP and DTP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders.
- Strategic thinker with an innovative mindset and can make informed decisions and recommendations among a set of strategic choices.
- Recognized expertise in implementing a pharmaceutical brand plan of action and consumer/ patient targeting and activation.
- Track record of successful pharma/biotech marketing with experience in expense budget planning, tracking, and ROI measurement.
- Possess excellent strategic thinking skills with the ability to formulate, develop and execute a marketing strategy.
- Proven leadership skills to set a vision, lead change, and lead and mentor others.
- An empowered leader with a strong executive presence and the ability to command respect through the exercise of sound business judgment and decisive decision-making.
- Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels, strong partnering skills, a bias for action, and tangible results
- Broad marketing and relevant cross-functional experience required.
- Recent Oncology product launch experience
- Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas.
- Leadership Qualities: Strategic Vision, Cross-functional Leadership, Project Management, Ability to influence with and without authority.
Bachelor's Degree and Fourteen Years’ Experience
Masters' Degree and Twelve Years’ Experience
Ph.D. and Twelve Years’ Experience
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Please log onto your Internal Career Site to apply for this job.