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IHS Markit

Vice President, Consumer Experience and Marketing Platform

Who we are: 

Our Company was founded on the idea that there are patterns in people's behavior which, with the right logic, can be used to predict future outcomes. We are a rapidly growing organization that partners with our customers to create solutions that are simply not found anywhere else. We work in groups rather than in structured corporate hierarchies; our culture is creative and entrepreneurial where everyone contributes to company goals in a very real way. We are a hardworking group, but we have a lot of fun with what we do and are looking for new people with a similar mindset to join the organization. 

What we do: 

Our proprietary software-as-a-service helps automotive dealerships and sales teams better understand and predict exactly which customers are ready to buy, the reasons why, and the key offers and incentives most likely to close the sale. Our microtargeted marketing engine then delivers the right message at the right time to those customers, ensuring higher conversion rates and a stronger ROI.

The Vice President, Consumer Experience and Marketing Platform, reporting to the Chief Product Officer, will be responsible for the consumer activation and omni-channel marketing that automotiveMastermind provides to its dealer partners. The strategic direction and execution of all digital and traditional marketing will flow through this role (email, direct mail, social, landing pages, etc.). The individual will work closely with senior leadership of the company and will lead the internal marketing team. They will be responsible for end-to-end consumer outreach strategy including developing and driving the roadmap, campaign testing, operations, reporting, and optimization. 

Primary Responsibilities:
  • Build a compelling vision and mission, and create a plan to deliver a clear path forward for our omni-channel marketing efforts
  • Translate customer business challenges into marketing plans, both traditional and digital, ensuring consistency and relevance across programs. Determine optimal marketing strategies to accomplish desired outcome
  • Develop and implement the roadmap for customer marketing (i.e. the strategy behind helping our customers deliver the right message, through the right channel, at the right time, to the right individuals)
  • Stand up and enhance the internal martech stack to scale our customer marketing roadmap across all marketing channels
  • Lead, manage, and advocate for the internal marketing team
  • Drive the design, development, and deployment of marketing efforts for optimal consumer outreach. Consider innovation and scalability in approach: new and improved distribution channels/methods; processes; alliances and partnerships; and efficacy to support our growth goals
  • Lead and act as the voice of the internal marketing team; ensure team has the necessary resources to work effectively and efficiently; champion team successes and proactively raise risks to leadership
  • Develop a deep understanding of our current marketing outreach programs and processes, which are highly variable in both consumer personalization and brand specifications
  • Evaluate and implement new tools and programs to improve internal workflows, and scale and optimize our marketing outreach
  • Gain a deep understanding into customer need through collection of feedback from customer calls, consumer research, commercial field team feedback, competitive landscape analysis, and A/B testing, financial, and usage/success analysis. Present findings and recommendations with conviction regularly to Executive Leadership Team and Board members
  • Leverage analytical insights as provided by our data team to aid the business in gaining a deeper understanding of the market, supported automotive brands, and consumers
  • Review existing processes and recommend alternate strategies that drive efficiency and quality. Determine improvements to support scale and automation of our marketing distribution process while optimizing for effectiveness of the outreach channel
  • Oversee internal predictive marketing team and external partners; manage operational processes: QA costs/budget, COGS, and operational execution to ensure adherence to scope of work
  • Oversee and manage overall go-to-market strategy related to the consumer experience (pricing and packaging support, feature outline, training, and marketing collateral)
  • Remain apprised of OEM consumer marketing rules and regulations along with state and federal marketing rules compliance and regulations and ensure proper execution. Empower predictive marketing team to remain brand ambassadors and SMEs of their specific OEMs
  • Own and manage roadmap related to the consumer experience and marketing platform working closing with other product management members, engineering, and our data science teams
  • Analyze and interpret market and audience data to provide key actionable insights
  • Effectively report results of marketing campaigns to the executive leadership team
  • Manage all external vendor relationships and service agreements
  • Responsible for the career development, succession planning, and goals for direct reports

Required Experience, Skills and Traits:
  • 10+ years product experience demonstrating increasing levels of leadership, with automotive software and digital marketing/e-commerce experience
  • Experience with consumer software products, specifically focused on omni-channel marketing (direct mail, Facebook, Instagram, social targeting/re-targeting, email and email append processes)
  • Understanding of the basics of software development and architecture, ins and outs of web standards, design and usability, insight into operational considerations for a SaaS/API environment, background in Agile or other incremental development approaches and cross-functional work environments
  • Ability to travel to engage with customers/dealerships, visits to offices (domestic and international), and preference for job to be based in the New York area
  • Knowledge of the Automotive tier 3 marketing space a plus
  • Experience with both retention and acquisition marketing a plus
  • Strong knowledge of traditional and digital marketing with a focus on variable content and data
  • Excellent leadership and problem-solving skills  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time.


Inclusion and diversity are critical to the success of IHS Markit, and we actively encourage applications from people of all backgrounds. We are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, status as a protected veteran, or any other protected category. For more information on the many ways in which we enthusiastically support inclusion and diversity efforts for both candidates and employees, please access our Inclusion & Diversity Statement here.

We are proud to provide reasonable accommodations to applicants with disabilities. If you are interested in applying for employment with IHS Markit and need special assistance or an accommodation to use our website or to apply for a position, please  contact  or call +1 212 849 0399. Determination on requests for reasonable accommodation are considered on a case-by-case basis. This contact information (email and phone) is intended for application assistance and accommodation requests only. We are unable to accept resumes or provide information about application status through the phone number or email address above. Resumes are only accepted through the online application process, and only qualified candidates will receive consideration and follow-up.

IHS Markit maintains a substance-free workplace; employees may be asked to submit to a drug test (where permitted by law).  In addition, as a federal contractor in the United States, the company participates in the E-Verify Program to confirm eligibility to work.

For information please click on the following links:

IHS Markit Business Code of Conduct
Right to Work
EEO is the Law
EEO is the Law Supplement
Pay Transparency


Current Colleagues

If you are currently employed by IHS Markit, please apply internally via the Workday internal careers site.

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