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Roche

Biological Action Manager

Objectives and Scope of Position:

Objectives:

  • Drive Avastin antibody value management (AVM) strategy execution excellence to maximize commercial opportunity
  • Work closely with cross functional teams to ensure successful AVM strategy implementation
  • Manage the assigned product portfolio – Avastin (indication TBD), at Roche Pharma Taiwan, in alignment with Roche global goals and strategies

Scope:

  • Portfolio optimization strategy: AVM
  • Brand responsibility: Avastin (indication TBD)

Outputs:

  • Assist marketing manager and Avastin Brand Sustainability (ABS) agile team leader to develop and implement portfolio optimization strategy for Avastin AVM including:
    • Marketing strategy execution
    • Sales operational strategy execution
    • KAM strategy execution
  • Deliver high-quality Annual Business Plan for the defined portfolio
  • Achieve quantitative (sales, KPIs, Market Share, etc.) and qualitative targets of the respective product line
  • Contributes to the achievement of the company profitability objectives
  • Efficient cost management and forecasting accuracy
  • Consistent implementation of global strategy through frequent communication with affiliates

Primary Responsibilities and Accountabilities

  • Ensure Avastin portfolio optimization strategy execution excellence.
  • Collaborate with cross functional team (marketing, sales, key account, market access, medical, BA, policy, patient access…) to drive commercial strategy in Avastin portfolio optimization. Keep the cross functional team up-to-date regarding biosimilar insights and strategy.
  • Accountable for the management of a defined product portfolio with specific attention to product availability to meet customer demand/business needs. Build up brand leadership translate Roche Pharma Global strategy into local marketing plans.
  • Help develop appropriate marketing strategy and tactical action plans to optimize performance. Take accountability to make things happen with clear and logic thinking. Keep improve outcome.
  • Ensure that assigned products are accurately forecasted; manage the introduction of products; and that product changes/updates are communicated.
  • Ensure that all commercial product management tasks are properly implemented.
  • Ensure that the sales force has the product related knowledge and skills required to sell/promote the products.
  • Monitor monthly progress against plan and recommend corrective actions.
  • Complete TAEs and customer profiling, mapping and engagement.
  • Participate in relevant customer/marketing meetings and event / congress.
  • Manage the marketing budget in accordance to agreed latest financial plans.
  • Align with cross functional team the strategic plans and AVM activities for high value and long term impact.
  • Regular biosimilar analysis and key market trends, to share with commercial operations. Initiate market survey/ research to clearly identify the business opportunities and challenges and come up with strategy to overcome.
  • Conduct different scenario planning prior to outcome or data read-out and plan ahead for contingency actions.
  • Respect the compliance with all relevant Roche guidelines and policies.

Professional and Technical Requirements

Education/Qualifications:  University degree or above in Life Science related, Public Health, Marketing or Business Management

Strongly desired: MBA is a plus

Experience:

  • Minimum 3-year pharmaceutical industry experience in commercial. Marketing experience is a plus
  • Has experience in leading multi-disciplinary team in a matrix environment with alignment capability
  • Experience of translating customer insight into clear marketing strategy/tactics
  • Budget management experience
  • Has achieved sales and/or marketing goals
  • Good analytics skill

Knowledge:

  • Project management skills
  • Work efficiently with cross functional environment
  • Understands the sales/marketing relationship
  • Key opinion leader development and management
  • Budgeting and forecasting process
  • Pharmaceutical market characteristics

Competencies

  • Creativity & innovation
  • Strategic thinker
  • Entrepreneurship spirit and daring to challenge current status quo
  • Proven business acumen & judgement
  • Strong communication, interpersonal and cross functional teamwork skills
  • Good convincing skills with ability to clearly present and articulate a business position
  • Organized, proactive, dynamic, with personal initiative, and ability to achieve goals with minimal supervision and direction
  • Project Management
  • Resilience, working under pressure

Roche is an equal opportunity employer.

Sales & Marketing, Sales & Marketing > Product Life Cycle Management

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