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RS Components

Marketing Analyst

Marketing Analyst

Corby


As a Marketing Analyst you will be responsible for leading the provision of insights and recommendations to EMEA Marketing using your experience in various digital marketing tools to help optimise their marketing and commercial activities covering but not limited to brand awareness, customer lifecycle, supplier marketing, and performance marketing


Reporting to the performance insight manager, you will join their growing team. This is a new and exciting opportunity to join as a Marketing Analyst.



We’ve been on an incredible journey but the best is yet to come; are you ready to join us?



What You Will Do


  • Provide campaign analysis and channel effectiveness insights across all commercial channels to allow management to identify new opportunities, make decisions and optimise investments.

  • Support the local marketing teams and analysts in preparing campaign objectives, relevant insights and producing measurement.

  • Build EMEA level reports and provide analytical support for key activities; brand marketing, performance marketing, supplier marketing, lifecycle

  • Support the EMEA and local teams in deep dive customer related analytic projects e.g. attribution, CLTV modelling.

  • Bringing together quantitative and qualitative data and existing reports to give a comprehensive overview and commentary on the performance and possibilities of the marketing mix.

  • Produce strategic marketing dashboards and insight and use these to inform areas where we need to over/under invest.

  • Develop and optimise customer segmentation for EMEA.

  • Identification of new uses of data to increase efficiency in the campaign process, e.g. marketing automation, list extraction, campaign dashboard across EMEA.


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