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Business Analyst, Digital Marketing

Job Category


Job Details

Title: Business Analyst, Digital Marketing

Location: Must sit ONSITE in San Francisco, CA - HQ

Job Details:

MuleSoft is looking to expand our digital marketing team with an entrepreneurial team member who is analytical, driven, energetic, and resourceful. This role sits on the Digital Demand Generation team, a group of inspiring, high-performing individuals that are focused on driving demand for our fast-growing business. The candidate will collaborate with cross-departmental teams in executing program launches, onboarding, promotional activities, and support the day-to-day needs of MuleSoft’s multi-channel marketing efforts. The Digital Marketing Analyst will support our global business and play an integral role in driving customer acquisition, engagement, and revenue growth.


  • Work collaboratively across the Digital Marketing team to provide analysis that will support their ongoing efforts and key initiatives

  • Assist with the analysis of their ongoing email campaign management, digital advertising and website conversion rate optimization including report creation, landing page creation and optimization, heavy data analysis, and A/B testing

  • Design, develop, and launch new reports and dashboards according to business requirements

  • Draw out key business insights and provide actionable recommendations

  • Support ad-hoc marketing insights requests for stakeholders throughout marketing

  • Strong sense of urgency and commitment, seeks to drive efficiency through process improvement and focus on core deliverables


  • Bachelor's Degree in a business, economics, finance or technical discipline

  • 2-3 years of corporate experience in data marketing analysis within Digital Marketing

  • Assertive, intellectually curious and continuously driving towards excellence

  • Experience with SalesForce CRM and Marketing Automation Software

  • Analytics software experience with Google Analytics, Optimizely, Tableau, R, SQL

  • Proficient in Excel or Google Sheets

  • An understanding of digital marketing KPIs conversions of leads funnels; such as MQL, SQL, and SAL

Goals for your first 3 months:

30 days:

  • Develop a complete understanding of the global organization, meeting with frequent collaborators across Marketing

  • Get certified in our Digital Marketing Playbook

  • Build a foundational understanding of digital marketing programs and technologies:

    • Google Ads, Bing, LinkedIn, Twitter,

    • Marketo (emails, forms, segmentation, real-time personalization)

    • Vidyard (videos)

    • Drupal

    • Salesforce (campaigns/ frequent reports)

90 days:

  • Develop a complete understanding of our ongoing campaigns

  • Start building optimization plans and test cases across channels

  • Build dashboards to monitor KPIs and optimize performance


Posting Statement and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. and do not accept unsolicited headhunter and agency resumes. and will not pay fees to any third-party agency or company that does not have a signed agreement with or

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

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