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The Walt Disney Company

Assistant Manager, Content Marketing & Community Engagement

Job Summary:

The Assistant Manager, Content Marketing & Community Engagement is responsible for developing and executing the social media strategies that expand the Disney Theatrical Group social media presence in alignment with communications and business objectives. The goal of this role is to find creative ways to build brand trust and loyalty with audiences, as well as achieve the greatest reach and shareability through compelling storytelling content.

The ideal candidate thrives in an agile and collaborative environment, is willing to take risks, share innovative ideas, and has a deep passion for the Disney brand and live entertainment. Experience with all aspects of social media and an avid user of diverse social platforms, especially in-platform content creation (Instagram, Tik Tok, Snapchat), is required for this role.

As a content creator for Disney Theatrical Group, you must have a passion for storytelling and be able to craft stories with care through the lens of all communities, identities and cultures.

While community management and content creation are at the core of this role, you will aid in the strategy, tactics and support needs across the four main pillars of work focused on by the Content Marketing & Community Engagement team.
  • Community Management
  • Content Marketing
  • Content Creation
  • Influencer and UGC Activations


  • Maintain the day-to-day responsibilities of all active accounts owned by Disney Theatrical Group.
  • Execute on social media strategy by creating innovative, engaging and timely content via mobile device or other portable technologies. Will collaborate with video and technology teams as directed.
  • Ideate new content ideas that align with business goals.
  • Partner with communications, sales and production teams to understand business priorities and objectives.
  • Build and maintain strong working relationships with Disney partners to establish trust and engagement with other teams.
  • Demonstrate innovation, creativity and thoughtful integration through all work.
  • Review analytics on performances, views, and engagement and makes recommendations for future campaigns.
  • Research current events and news relevant to the industry and community that can be promoted and discussed.
  • Stay up-to-date on social media trends and platforms to better develop content strategies and campaigns. Platforms include, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and Tik Tok.

Basic Qualifications:

  • Experience in managing multiple social media accounts.
  • Ability to curate meaningful content that speaks to diverse audience segments and willingness to develop strategies and content that attract interest in new audiences.
  • Experience writing social copy for various social media platforms including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and Tik Tok.
  • Demonstrated ability of video editing.
  • Experience in self producing compelling and engaging social content.
  • A passion for social media and current trends.
  • Skill in basic photography, animation, graphic design and layout.
  • Demonstrate strong creative, original and outside the box thinking.
  • Ability to work collaboratively within a group as well as independently with little supervision.
  • Openness to feedback with the ability to defend a creative choice while respectfully managing revisions.
  • Solution-oriented perspective that manages change well.
  • Ability to manage time efficiently and work within a deadline-oriented environment.
  • Proactive mindset.
  • Ability to work flexible hours including nights and weekends as needed.
  • Willingness to try new things and gain new skills.
  • Curious mindset and willingness to explore new outlets to tell our stories.
  • Commitment to actively being part of and supporting a diverse and inclusive workplace.

Preferred Qualifications:

  • Can formulate and communicate a point of view.
  • A proactive self-starting approach and eager to learn.
  • Ability to navigate a complex organization.
  • Knowledge and understanding of social media goals and metrics.

Additional Information:

DTG is committed to providing the highest quality opportunities for the widest, most diverse group of talented professionals throughout their career trajectory. We encourage applications from individuals whose backgrounds are currently underrepresented in the field of theater, inclusive of race, ethnicity, class, gender identity or expression, ability, and sexual orientation.

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