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The Walt Disney Company

Manager, Ad Operations and Media Planning

Job Summary:

As the Manager of Ad Operations and Media Planning for Marvel Entertainment, you will be a significant contributor to the team that is central to the creation, execution, and delivery of ad campaigns across the Marvel Entertainment business. The ideal candidate has a high level of advertising/media acumen, is a process-oriented professional who is passionate about flawless execution, operational excellence, and thrives in a fast-paced environment. The ideal candidate will also have demonstrable business experience in the media industry and is expected to have a strong, working knowledge of the entire ad sales deal cycle process from pre-sale to post-sale.



Responsibilities:

  • Manage a large portfolio of advertising client business across various Seller lists, agency partners, and clients.
  • Work directly with Sales, Sales strategy, Accounting, Finance, Legal, and numerous other teams to ensure that advertising deals are executed properly from pitch to pay.
  • Assist Sales in deal negotiations and be a point-person for all client questions and needs throughout the sales process.
  • Provide recommendations and solutions to sales during pre-sales ideation and post-sales reporting/up-sell recommendations.
  • Build media plans and successfully review/audit all contract/IO deal-points.
  • Ensure flawless execution of ad operations with a focus on providing the best experience and results that serve our advertisers and maximize revenue for Marvel from campaign set-up to trafficking and reporting.
  • Audit and report on micro and macro-level business trends on an ad-hoc basis to ensure Sales Management is informed on an on-going basis of potential business opportunities/risks.
  • Effectively communicate with Sales and Sales client partners to ensure that revenue is maximized and costs are minimized on all sales deals.
  • Investigate, analyze and solve problems while clearly communicating results with various internal teams and use these results to drive better, more efficient future business processes.
  • Design and implement processes, systems and best practices for the Advertising business that drive accountability, strategy, financial reporting, and organizational KPIs
  • Assist the VP of Yield Management in executive-level business reporting on a weekly/monthly basis.
  • Display technical savvy by trouble-shooting issues with Product, Ad Tech, and Editorial counterparts.
  • Foster a success-oriented, goal-driven and collaborative environment within the organization including enhancing the company's culture and core values.
  • Exercise discretion and independent judgment with respect to matters of significance.

Basic Qualifications:

  • Minimum 3-5 years of ad operations, media planning, and/or ad industry experience.
    • Digital media experience is strongly preferred
  • Expert knowledge of Google Ad Manager (GAM), order management systems (such as Operative.One), and CRM systems (SalesForce, boostr, etc.).
  • Detailed knowledge of Digital ad serving and ad trafficking:
    • Familiarity with video ad serving formats including VAST, VPAID and MRAID (experience with Brightcove and YouTube CMS a plus).
    • Network Administration: Creating/Managing Ad Tags, Ad Units, Custom Key-Values, Custom Creative Templates, Video Ad rules, etc..
    • Knowledge of Chrome Development Tools, Charles, or similar debugging tools. As well as experience with JIRA and other project management tools.
  • Proficiency in Excel pivot tables and capable of manipulating large data sets as it pertains to ad forecasting, delivery, and revenue recognition.
  • General knowledge of Social-based advertising platforms (Facebook, Instagram, Twitter, Snap, TikTok)
  • Strong analytical skills and ability to use data to drive strategic decisions
  • Entrepreneurial mindset with ability to thrive in a fast-paced, customer-focused, dynamic environment.
  • Highly organized, extremely detail-oriented, and able to multi-task in a fast-paced, deadline-driven environment

Required Education

BA/BS Degree or relevant work experience.

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