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The Walt Disney Company


Job Summary:

Overall Purpose of the Role

Disney Publishing Worldwide (DPW) is focused on leveraging The Walt Disney Company's incredible stories, brands and characters to create high-quality, innovative product experiences that tell a story and connect a broad consumer audience with the magic of Disney through all channels and mediums.

The Creative Strategy, Cluster Lead is accountable for the ideation and execution of growth-oriented creative initiatives across DPW’s regional licensee base. S/he will drive franchise-specific efforts across the Book, Magazine and Digital publishing segments with an emphasis on audience expansion and product innovation and locally relevant initiatives. This leader will also manage relationships with our licensees’ key creative stakeholders, as well as with DPW’s Global Product Development team.

S/he will report to the DPW Global Creative Strategy Vice President and dotted line to the Japan and South Korea Territory Lead to make sure he/she will work collaboratively with her/his commercialization counterparts and ensure that all creative output is designed to drive the AOP and 5-year financial goals for their respective Regional Cluster.

Areas of Responsibility


• In alignment with the global team, define franchise-specific creative strategies and initiatives designed to deliver high quality, authentic storytelling experiences with a consumer-first focus.

• Work closely with licensees to execute creative strategies through the development of best-in-class publishing assortments for Disney, Marvel, Lucas and Pixar across all publishing categories (books, magazines, partworks and digital)

• Broaden audiences by tapping into the full range of TWDC IP and opportunities of creating new IP that would be relevant and appealing to the market

• Understand shifting consumer needs and continually adapt creative executions in response

• Leverage customer data and consumer research to continually refine and optimize licensees’ publishing assortments to ensure ongoing relevance

Relationship Management

• Cultivate relationships with key creative stakeholders across the regional licensee base to advance business goals and ensure Disney’s premier position with its customers and consumers

• Meet with licensees to review publishing assortments, brainstorm on new initiatives and provide creative direction

• Ensure cross-functional activity, communications and partnerships to evolve “one Disney voice” philosophy

• Manage relationship with DPW Commercialization team to ensure they are fully engaged, informed, and aligned on all creative efforts

New Business Opportunities

• Ideate and execute franchise-specific creative initiatives with the goal of relentlessly innovating DPW’s market position

• Work closely with Commercialization and Global team on executing plans and strategies for new business opportunities e.g. creative ideation approvals on Local IP content/strategy

• With Commercialization team, accelerate incremental growth by identifying new partners and distribution channels

• Constantly monitor competitive landscape to spot emerging trends and quickly capitalize on opportunities

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With guidance from DPW Global…

• Develop cluster-level creative strategies in support of long-term and fiscal year revenue goals

• Define licensee-level creative strategies in support quarterly fiscal forecast goals

• Identify and set KPIs based on creative and financial milestones

• Proactively develop creative initiatives designed to mitigate financial risks

Preferred Qualifications:


• Leadership Versatility

• Commercial Acumen

• Creative Sensibilities

• Operational Acumen

Competencies Required

TWDC Executive Guiding Principles:

Envisions The Impossible

• Embraces innovation by constantly seeking new or contrary ideas and approaches to what has been done in the past

• Creates enduring excitement about what is possible, while setting direction and driving results

• Thinks big and broad, without being constrained by existing norms or business models

• Identifies strategic opportunities for the far, and not-so-far, future

Harnesses the Creative Power of the Company

• Brings the creative power of the whole of The Walt Disney Company to each consumer

• Unleashes the creativity of the teams around them

• Leverages technology to fully optimize creative opportunities and consumer experiences

• Uses story telling rich with Disney culture and tradition

Leads with a Global Mindset

• Lives as a citizen of our global and diverse world

• Develops and promotes brands so that they are relevant across different cultures and geographies

• Collaborates, without limit, across company and market borders

• Recognizes diverse backgrounds, points of view, and cultural histories that directly impact the organization’s ability to innovate

Demands Excellence of People and Product

• Creates “constructive discomfort” — encouraging performance beyond what others believe they are capable of realizing

• Relentlessly drives for quality and innovation

• Demonstrates creative sensibility to turn something good into something great

• Challenges teams – and self, to deliver the very best in everything they do

Leads so that People Choose to Follow

• Invests in the development, growth and satisfaction of the teams around them

• Trusts others

• Seeks differing points of view

• Acts decisively and avoids the tendency to second guess past decisions

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• Committed to the success of other people and functions

• Celebrates success

Demonstrates Deep Personal Character and Optimism

• Acts with unwavering integrity, dignity and fairness, all the time

• Demonstrates stamina, resilience and perseverance under trying circumstances

• Chooses optimism and calls out cynicism and unproductive behavior

• Acts ethically in all business matters

• Strives to grow personally through self-awareness and learning

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