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The Walt Disney Company

VP, Ad Sales

Job Summary:

Reporting into the SVP, this role will be responsible for establishing strategy and driving growth of Multimedia revenue through category insights and knowledge for the Media, Entertainment and Gaming categories.

Key Stakeholders Include:
  • Sales leadership
  • Sales Multimedia team
  • Revenue Management & Operations addressable team
  • Client Solutions & Addressable Enablement leadership
  • ESPN, WDT, and DMED leadership
  • Clients and agency strategy teams

Responsibilities:

  • Lead the overall multimedia sales strategy for the assigned client/agency groups
  • Responsible for meeting and exceeding multimedia revenue for assigned category
  • Establish a recognized presence in the market with the full complement of Disney Ad Sales opportunities
  • Respond proactively to all requests; guide all multimedia RFPs to key DAS stakeholders so that critical deadlines are achieved
  • Act as a specialist on multi-media RFP’s & pitches
  • Work closely with SVP and Addressable VP on account assignments, external business update meetings, manage internal meeting cadence and communication for category
  • Provide weekly updates on revenue performance, details on booked deals, working pipeline, progress against UF commits, scatter opportunities, competitive intel, share analysis
  • Help develop digital narrative for the portfolio and take it to market with the addressable VP and Addressable sellers
  • Partner with DAS’s internal teams including Addressable Enablement, Ad Operations, Revenue Management, Transactional Sales, Business Operations and Client & Brand Solutions and our segment partners, including ESPN, WDT, DMED, Finance and others to devise digital ad packages and drive creativity throughout the entire sales process
  • Foster meaningful client relationships at c suite level
  • Provide guidance and leadership to Account Executives and Associate Account Executives while establishing a team culture of collaboration

Basic Qualifications:

  • 12+ years of direct selling experience in advertising sales with relevant sales experience in a media organization
  • Significant experience in multimedia advertising sales, understanding and delivering direct and programmatic sales
  • Deep experience with optimized linear and addressable television, as well as experience working with clients on new media and sponsorships
  • Strong understanding of new media technologies and the ability to use data insights to drive strategy
  • A change leader with experience guiding teams to deliver revenue
  • Experience interfacing with high level executives, clients and agencies
  • Experienced leader of data driven sales managing the sales cycle with advanced campaign measurement and attribution
  • True Sales Leader with an established history of prospecting new clients, generating leads and closing sales
  • Able to simply and compellingly present complex marketing programs to clients. Able to lead brainstorming sessions as the need and situations demand
  • Manage multiple projects with tight deadlines; communicate effectively with a range of executives, department teams and clients
  • Ability to perform at a high level even when faced with unexpected change; creative problem solver in dealing with difficult or unexpected challenges
  • Be willing to take risks to ensure creative thinking and the best outcomes possible
  • Able to work with data, create solutions and deal with ambiguity
  • Ability to travel based on business needs

Required Education

  • Bachelor’s Degree required

Apply Now

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