Sr. Digital Marketing Manager
Why TRANZACT?
TRANZACT is a market leader in
customer acquisition, operating a portfolio of multi-million-dollar consumer websites in the
health and life insurance industry, including MedicareAdvantage.com, LifeInsurance.org, and many
others. We are a team of passionate digital marketers spanning SEO, PR, media buying, creative,
website development, and digital strategy & innovation.
The Role
As the Sr. Digital Marketing
Manager, you’ll be responsible for driving the strategy and performance of content marketing
campaigns that earn media from top tier outlets such as Vox, Forbes, Washington post, and other
publishers. You’ll have the opportunity to build and grow a team in a ‘best of both worlds’
in-house agency-style environment (although we partner with the nation’s largest health care
brands, this role markets our owned properties, not client websites.) You’ll lead story research
with the editorial team, as well directly manage and train Media Relations Specialists to conduct
email outreach and build relationships with journalists in health and personal finance beats. The
ideal candidate will bring a unique combination of creativity, passion for data, and
performance-driven attitude to hit campaign goals – media links, placements, mentions. A strong
understanding of data journalism, public relations, and online communities (e.g. reddit, twitter)
is essential, as well as a passion for building a fast-growing team.
Note that visa
employment-based non-immigrant visa sponsorship and/or assistance is not offered for this
specific job opportunity.
What you’ll do
- Content strategy – Run monthly brainstorm meetings newsroom-style to generate campaign concepts that attract journalists’ attention
- Campaign planning and project management – Manage the production of multiple campaigns across functional teams, including copywriting, design, development, and promotion
- Team management – Develop and train the Media Relations Associates in pitch writing workshops, journalist contact list building, as well as manage external resources (freelance/outsource labor) to support campaign initiatives
- Oversee key PR initiatives and relationships such as our Expert Advisor panel for contributing writers and syndication strategy
- Reporting and projecting weekly key performance metrics, e.g. links, shares, and mentions
- Innovating processes and workflows to improve efficiency
The
Requirements
- 5+ years of relevant experience in Journalism, Public Relations, Digital Marketing, SEO, Communications, or related field (Agency experience a plus)
- 1+ years of direct management experience
- Bachelor’s degree or higher from accredited college/university
- Demonstrated understanding of digital media industry
- Outstanding written English communication skills and persuasive ability
- Technical proficiency with Microsoft Excel and Google Sheets
Preferred skills and experience
- Experience within content marketing for the Healthcare or Financial services sectors
- Leadership or management experience with growing teams
- Experience with PR tools and media databases such as Cision, HARO, Muckrack, and others
- Experience with email marketing tools (e.g. MailChimp, Constant Contact, etc.) and/or CRM software (e.g. SalesForce)
- Experience with analytics / data visualization suites (e.g. Tableau)
Benefits and perks
- Medical, dental, vision plans
- Paid time off/holidays, 401(k), and bonus opportunity
- Free snacks and beverages -- a fridge full of La Croix (even the Cerise Limón flavor)
- Employee development programs - Reimbursement for PR professional certification, other paid training
- Frequent office events and outings
- Dog-friendly office
To apply, please submit your application online, with required
email to [email protected]. Please include the Subject line: “Hire
me” and in 200 words or less explain what value you could bring to the position. This is
not a standard, generic cover letter outlining your resume, but rather than an
opportunity to pitch yourself.
Please note that applications
submitted without this email will not be considered.
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