Understanding the LGBTQ+ Consumer in the UK
Unilever’s proUd
network have partnered with NielsenIQ and their PRIDE employee
resource group on a joint research report that explores the LGBTQ+ consumer in
the UK. This session is particularly targeted at marketeers, organisations or
brands that want to understand how to better target LGBTQ+ consumers in an
authentic way through their activations and campaigns. We will explore what
LGBTQ+ consumers look for from us as brands in this space, provide clear
recommendations based on insights from the report and allow for Q&A with
some key Unilever & NielsenIQ stakeholders.
Speakers:
-
Tyler LeeUnilever proUd Network Lead
Unilever -
M
Philipp LohanManaging Director - Small & Medium Business
NielsenIQ -
M
Magda Markowskasenior client analytical executive / PRIDE Regional Lead
NielsenIQ -
Katherine GrayCMI Director UKI
Unilever
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