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WorkPride Panel: How to Market to the LGBTQ+ Community

Any community is made up of specific interests, habits and ways of working, thinking and doing things. Understanding the differences is the first step to create an inclusive environment where all ideas are welcome and everyone is safe to bring their best self to the table. 

Having a clear idea of the audience you’re targeting in your business is a vital point for success. This panel will help you understand the needs and interests of the LGBTQ+ community that might help you take your business to the next level. 

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    Belton Flournoy
    Belton Flournoy
    Managing Director
    In addition to being a Managing Director in Protiviti’s Technology & Digital consulting practice, Belton is founder of Protiviti UK's LGBT+ group, which won best LGBT+ network in 2019 by the Inclusive Tech Alliance. Belton was shortlisted as a top 10 inspirational business leader in 2020 by the British LGBT+ awards, was recently listed as #18 on Yahoo Finance’s Top 100 Future Leaders, #15 on Yahoo Finance’s Top 100 Ethnic Minority Leaders and was featured on the top UK Black Role models, presented by Google. Belton was co-founder of Pride in the City with Pride in London where he ran a Mayor backed initiative dedicated to increasing diversity and inclusivity across London businesses.  In January 2021, Belton joined The Inclusion Initiative (TII) at the London School of Economics as an Advisory Board Member supporting their three-year innovative partnership programme bringing together research and practice to build more inclusive work environments. He has over a decade of experience supporting clients with deploying strategic solutions across some of the world’s leading financial services institutions, while maintaining a strong passion for ensuring diversity and inclusivity remain high on organisations business agenda.  He is extremely passionate about intersectionality, where he believes it is each person’s role to support other groups who are in the minority – “after all, we don’t want to preach to the converted, we want to educate and inspire people to be more aware and inclusive.” Belton also acts as an adviser to the UK Multicultural network, proCulture. He has experience delivering Cyber Security, Customer Experience, Identity & Access Management (IAM), Spreadsheet Risk and Compliance/Regulatory Risk programs across Europe. He has managed global teams across large organisations, as well as supporting small and medium-sized organisations to implement fit-for-purpose solutions. Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration through consulting solutions in finance, technology, operations, data, analytics, governance, risk and internal audit. Please do not contact me if you require financial support.
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    Sarah Garrett MBE
    Sarah Garrett MBE
    SPM Group
  • Julian Gomez
    Julian Gomez
    New Business Director
  • Craig Lawrie
    Craig Lawrie
    Global Strategy Director
    Advertising strategic planner with 25 years experience. Client experience includes McDonald’s, Intel, BAT, E.ON, and Investec Bank. Skill set spans from brand strategy to CRM, Shopper Marketing, Digital and CX Alumni: LSE, Kings College London, Humboldt University Berlin
  • Paul Phillips MIPA
    Paul Phillips MIPA
    Strategy Director | Board Director
    Omnicom Media Group
    A media professional, and Accredited Member of the IPA, with over 27 years' experience on both sides of the media fence (media owner and agency). Since my move to agency side in 1999 I have strategically planned and implemented brand, brand response and direct response campaigns across all media channels in local, national and international arenas.
  • Hakim Aly
    Hakim Aly
    Credit Manager France
    AB InBev
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