Five Tips for Making Your Hospitality Business LGBTQ+ Inclusive
By Martin Hiller,
As the LGBTQ+ travel market continues to grow, tourism products can no longer get away with pinkwashing. Brands need to ensure their inclusivity initiatives are visible to their employees, customers, and visitors through their marketing and operations.
1. Watch this awesome webinar: Created by EQUAL Africa at RXs LGBTQ+ travel conference, on marketing to the LGBTQ+ traveller. Watch below:
2. Use inclusive messaging: The use of LGBTQ+-friendly language and imagery in your marketing materials, websites and social media accounts will cement you as an LGBTQ+ tourism product. Remember that LGBTQ+ travellers are more likely to book and engage with LGBTQ+ friendly tourism products.
3. Make all your employees feel like they belong and are valued: Ensure that you have non-discrimination policies and create a culture of respect as well as encourage diversity.
4. Support LGBTQ+ initiatives: Ensure you support the efforts of Pride and other inclusive celebrations and programmes.
5. LGBTQ+ travel training: Education around LGBTQ+ issues can provide valuable insight to employees in dealing with the LGBTQ+ traveller.
