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Kelloggs Launches Heart-Shaped Rainbow Pride Cereal Covered In Edible Glitter

Kellogg’s has a new cereal just in time for Pride Month.

“Together with Pride” is coming to stores in May and will have rainbow-coloured cereal hearts in the colours of the rainbow flag. And they’ll be covered in edible glitter.


As ‘LGBTQ Nation’ reports, the mascots of various Kellogg’s cereal brands – like Tony the Tiger and Toucan Sam – appear on the box because they’re “Together with Pride.”

Kellogg’s had another cereal by a similar name for Pride in 2019. “All Together” was a big box that contained smaller boxes of Corn Flakes, Froot Loops, Frosted Flakes, Frosted Mini Wheats, Raisin Bran, and Rice Krispies.

They were “All Together”… just like the L, G, B, T, and Q and allies are all together.

But that cereal cost $19.99 and was only available online. This time, the cereal will actually be in some major chain grocery stores and cost a more accessible $3.99 for a 7.8-ounce box.

For every box purchased, Kellogg’s is donating $3 to the LGBT+ organisation GLAAD, if customers upload their receipt to their website.



Read related myGwork articles here:

Kellogg’s And Glaad Team Up And Launch LGBT+ Themed Cereal

Oreo Releases Rainbow-Coloured Cream Filled Cookies In Support Of LGBT+ Community

Ronald McDonald And The Burger King Share Kiss In New Pride Campaign

Rainbow branding: marketing gimmick or social progress?



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