LGBT+ communities in China are praising e-commerce giant Alibaba Group Holding Ltd for releasing an ad featuring a same-sex couple.
The 20-second ad features a gay couple going home for the Lunar New Year. A young man introduces his male friend ‘Kelvin’ to his mother. It then goes on to show the man’s father looking at the couple with suspicion trying to understand what their relationship is. In the end, Kelvin refers to his partner’s father as ‘dad’, “causing an awkward silence in the table” writes ‘NBC News’.
The ad has circulated around social media in China and gay groups have praised it.
“Chinese New Year is a time for family reunion and inclusion, and the ad is a creative expression to celebrate such an occasion," an Alibaba spokesperson said in a statement.
Lovematters, a gay-themed account on China's Weibo, thanked Alibaba for supporting the gay community. The account's post received over 25,000 shares.
“The support of large companies for sexual minorities is one of the important factors for sexual minorities to gain visibility and be seen and recognized by the public. Thank you Tmall!” wrote Lovematters.
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