A new ad for Pantene shampoo shows two lesbian moms, Ashley and Ellie, raising a transgender girl, Sawyer.
In the ad, the girl and her moms explain that hair is an important part of how Sawyer is seen by the world.
“She has always been super gender creative, and hair has been a big part of her transition,” said Ashley in the ad. “Once she told us that she identified as a girl, she immediately wanted to grow her hair out.”
“It made me feel good and confident and it made my insides match my outsides,” said Sawyer.
As ‘LGBTQ Nation’ reports, Pantene has worked with LGBT+ people and themes in ads before. In 2018, a Pantene ad in the Philippines told the story of Kevin Balot, a trans woman.
And last year, drag queen Nina West appeared in an ad as a model.
Watch the ad below:
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