“In Germany for the first time! Plans for a group coming out by gay football professionals.”
This headline made its initial appearance on BILD’s website, a leading tabloid in Germany, in November 2023.
This story has resurfaced and spread widely this week, propelled by major English-speaking social media influencers, sparking a wave of sensational comments, according to ‘Out Sports’.
What triggered this sudden surge in interest, and what implications does it hold for the ongoing struggles of gay and bi athletes in professional men’s sports?
While print media may be waning in the West, the essence of “tabloid journalism,” known for its exaggerated storytelling, remains robust.
Over five months have passed since BILD published the original piece, yet it has continued to stir discussions in Germany. Now, it has also captured attention in the UK media over the past day.
Central to the narrative is Marcus Urban, an ex-East German youth soccer player who openly declared his sexuality in 2007.
Urban communicated with BILD to introduce ‘Sports Free,’ a campaign devised by his nonprofit, Diversero, aiming for a collective public declaration of sexuality by athletes. He mentioned having knowledge of such athletes in men’s soccer and believed he could aid their efforts to come out.

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“Currently, my connections with these players are only through intermediaries,” he shared previously. “It’s astonishing how pervasive the fear is. They are concerned about direct media and club speculations regarding their sexual orientations.”
Urban’s comments were subsequently covered by other German media outlets. He continued discussing his campaign, even setting an anticipated date, May 17, suggesting a possible collective coming-out.
Outsports echoed the story, pointing out that similar attempts had been made in soccer and the NFL but had not materialised.
‘Sports Free’ also incorporates crowdfunding, with several Bundesliga clubs pledging financial support, primarily for a documentary’s production costs. Despite some skepticism, Urban remains confident, suggesting that with proper organisation, the event could still be impactful and empowering by mid-May.
However, as of this week, Urban now faces the type of “speculation” he once cautioned against.
On Saturday, the German digital network RND featured ‘Sports Free’ extensively. Published across RND’s regional sites, the story provided fresh insights from Urban.
“May 17th is a suggestion,” Urban clarified to RND, indicating it as a potential rallying point for the group.
With May 17 approaching, which coincides with the International Day Against Homophobia, Transphobia, and Biphobia, anticipation builds. It also aligns with the Bundesliga’s final matches of the season.
The RND report reached the UK through SPORTbible on Tuesday, linking to Peiner Allgemeine Zeitung.
SPORTbible’s coverage reaches millions, and their post about ‘Sports Free’ labeled it “a significant step for several footballers to come out collectively.”
By Wednesday, other UK sites like Daily Mail Online, JOE.co.uk, and Metro.co.uk also reported the story, though the Mail incorrectly cited a non-affiliated source.
The story ignited discussions on social platforms like X, where engaging content, especially from recognised blue-tick accounts, can be profitable.
On the sports account DeadlineDayLive, the post about these coming-outs has garnered millions of views, significantly surpassing other high-profile news.
User comments often speculate about the athletes’ identities, at times employing homophobic stereotypes. Instances of anti-gay sentiments have also surfaced.
Jakub Jankto stands as the sole openly gay footballer in a major European men’s league, having come out in February 2023. Despite societal backlash, Jankto has expressed no regrets about his decision, showcasing his resolve.
His experience highlights the ongoing challenge and courage required to come out in professional men’s football, where currently, only a handful are openly gay.
With increasing media attention and speculation, May 17 carries high expectations. Urban has previously noted that fear is unpredictable and challenging to manage.
And as history shows, while media can celebrate the bravery of coming out, it can also exploit it. Social media algorithms, catering to sensationalism, exacerbate this.
Now, as ‘Sports Free’ gains momentum, it must navigate the treacherous waters of public planning and sensationalist media coverage.
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