Lifecycle Marketing Manager, Veeqo
DESCRIPTION:
Are you excited about defining the lifecycle marketing strategy at a fast-growth subsidiary within Amazon? Are you a data-driven marketer with strong analytical skills? Join Veeqo and help Sellers learn more about our innovative shipping and inventory software.
*The Team*
The Veeqo team is a subsidiary of Amazon (acquired in 2021 (See: News). The marketing team uses data, seller insights, and creative thinking to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup/engage with our sales team. We're a close-knit group of marketers (functional channel owners, product marketers, creatives, content marketers, etc) who collaborate well and enjoy a fast pace of delivery. You'll work in tight partnership with our marketing design team.
*The Role*
Our Marketing team is seeking an exceptional Marketing Manager to own lifecycle marketing programs to improve seller awareness, adoption, and ongoing engagement with Veeqo. You will develop and test marketing strategies/campaigns for multiple seller cohorts with a strong focus on email marketing. This is a highly cross-functional role that requires close partnerships with marketing, product, BI, legal, and finance leaders. This role requires an analytical marketer who is willing to constantly experiment to deliver results. You will help define our email marketing strategy to help 3P Sellers learn why Veeqo is right for them.
The right candidate is comfortable with A/B testing, has an eye for effective messaging, and a passion for using data to tell user stories. They have demonstrated they can convert user insights into effective marketing experiences, preferably in a technology business. They'll be comfortable moving fast with a testing first mindset.
Key job responsibilities
- Develop and execute lifecycle marketing strategies for Veeqo to drive seller adoption and engagement by defining our email marketing strategy, identifying customer segments, and authoring key messages
- Build, test, and optimize engagement programs, making continuous improvements based on performance, trends, insights; regularly report out metrics
- Execute Outbound marketing campaigns to effectively communicate with the right target audiences at the right time
- Deep dive into existing marketing automation workflows and brainstorm opportunities to optimize performance and seller experience
- Collaborate effectively across multiple stakeholder teams—including Product, Sales, Finance, Legal—to achieve business goals
We are open to hiring candidates to work out of one of the following locations:
Arlington, VA, USA
BASIC QUALIFICATIONS:
- 5+ years of professional, non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance
- Experience with email tooling such as Pardot
- Knowledge of HTML, SQL, Excel
PREFERRED QUALIFICATIONS:
- Advanced knowledge of HTML, SQL, Excel- 5+ years of email marketing experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
