Senior Promotions Lead, Amazon Studios Marketing
DESCRIPTION:
Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon's premium free streaming service.
Amazon MGM Studios is seeking a highly skilled and experienced Senior Promotions Lead to spearhead our promotional partnerships for both movies and TV series. This pivotal role involves close collaboration with Studios Marketing, content creators, Amazon Ads, Prime Video Ads, and executive leadership to create and execute innovative product integration and promotional partnership campaigns that enhance viewer engagement and drive the success of our content.
Key job responsibilities
• Sales and Negotiation: Proactively identify and develop new business opportunities, negotiate terms, and close deals with external partners to secure promotional partnerships. Oversee the execution of these partnerships to make sure they meet the strategic and financial objectives of Amazon MGM Studios.
• Strategic Partnership Development: Identify, develop, and maintain strong relationships with external brands for co-promotion opportunities that align with our movies and TV series.
• Campaign Management: Lead the conceptualization, planning, and execution of comprehensive promotional campaigns.
• Cross-functional Collaboration: Work closely with the Amazon Ads & Prime Video Ads organizations, Studios marketing, business & legal affairs, filmmakers, talent, showrunners, and other relevant stakeholders to ensure a cohesive and integrated approach for all promotional activities.
• Brand Alignment: Ensure that all promotional partnerships and campaigns are in harmony with the brand values and objectives of Amazon MGM Studios, enhancing title visibility and audience engagement.
• International Market Integration: Strategize and implement promotional partnerships that cater to global audiences, ensuring campaigns are localized and relevant across different international markets where applicable. Work closely with regional teams to adapt and execute promotions that resonate with cultural nuances and market-specific trends.
• Performance Analysis: Monitor, analyze, and report on the performance of promotional campaigns, using data-driven insights to optimize future initiatives.
• Market Trends: Stay abreast of industry trends and competitor activities to ensure our promotional strategies remain innovative and impactful.
• Budget and Vendor management: Oversee budget allocation for promotional campaigns, ensuring optimal use of resources for maximum impact. Manage relationships with external vendors and partners, ensuring high-quality execution within budget and timelines.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA
BASIC QUALIFICATIONS:
- 8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience delivering innovative entertainment experiences (inclusive of live events) to large audiences
- Experience working cross-functionally and driving decision making among stakeholders with competing goals
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- Entertainment marketing experience in film and/or TV series
- Relevant experience identifying, pitching, and executing promotional partnerships with multiple categories of brands
PREFERRED QUALIFICATIONS:
- Experience working on global campaigns, with territory-specific activations across EMEA, APAC and/or LATAM- Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $119,300/year in our lowest geographic market up to $223,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
