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Bayer

Senior Brand Manager

The key responsibilities of this role will include:

  • Understand the retina marketplace; patient flows and leverage points
  • Lead the development and implementation of the strategic and operational brand plans for EYLEA to achieve sales targets within defined budget
  • Lead the remote engagement specialist team (RES) to deliver on agreed sales and activity targets utilising an IMCM approach
  • Manage external agencies to develop adapted global campaigns for UK market place and ensure sales force is briefed to effectively implement campaigns
  • Manage the promotional budget of > £3.2 Million
  • Support the marketing manager in the strategic planning process to define longer term strategic roadmap for the ophthalmology franchise in the UK
  • Forecasting and phasing of budget and sales targets

  • Skills

  • Degree in Life Sciences, business or equivalent
  • Experience in Ophthalmology – Ideal
  • Over 5 years’ experience in a related sales or marketing function, with at least 3 years in a marketing role being ideal
  • Excellent interpersonal skills with a proven ability to persuade and influence others
  • Good intellectual ability, both numerically and verbally
  • Proven ability to work independently and demonstrate pro-activity
  • Strong commercial and strategic awareness and proven ability to convey complex topics in succinct presentations

  • Your Application:

    At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

    Reward is important to us, employees benefit from excellent employment conditions, such as:

    • competitive salary and performance bonus
    • 25 days annual leave plus bank holidays
    • Private Healthcare, generous pension scheme and Life Insurance
    • Employee discount scheme
    • State of the art offices (award winner for British Council for Offices, Best Fit Out Category 2018)
    • International career possibilities

    Are you up for the challenge? If so, please apply below.

    Apply Now

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