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Digital Marketing & CRM Manager (d/m/f)

Looking for a company where you can have an impact? A company where you can have the best of two worlds – an ambitious work environment and an inclusive culture?

ebay Kleinanzeigen is the most-visited general classifieds site in Germany and growing at speed. Currently, we have more than 45 million live ads and 35 million unique visitors per month – with the majority on mobile devices. eBay Kleinanzeigen helps people find whatever they’re looking for and every connection made or item found makes a difference by creating a world where people share more and waste less. We simply bring the joy of sustainable trade to everyone.

Customer centricity and passion for our products is what helps us to develop our platform. Our agile environment, regular usability tests, prototyping and multi-functional teams make our product better every single day. If you’re passionate about joining a purpose driven community that is dedicated to build an ambitious and diverse work environment, join ebay Kleinanzeigen.

About the team:

As a Growth Marketing team we empower our customers to successfully trade on ebay Kleinanzeigen across Web and App. We help our users along the customer lifecycle and journey through digital initiatives (Performance Marketing, CRM and SEO) to find or to sell the item or service of choice.  

We are seeking an individual to join our team as aDigital Marketing Manager (d/f/m) as maternity cover (18months). 

The role:

  • Create strategies and initiate tactics for user acquisition, -activation and -retention through digital (performance) channels 

  • Manage channels like paid search, display (retargeting, app installs), Facebook, YouTube etc.

  • Continuously optimize campaigns for efficiency - hands-on and with external support. 

  • Translate customer insights and analytics into impactful recommendations and results

  • Manage external agencies, including relationships, own project budgets, contracts and POs 

  • Collaborate with central marketing teams from the eBay classifieds Group.

  • Measure, monitor and report development of channels based on critical metrics

What we are looking for:

  • BA/BS degree is required or relevant professional experience

  • 2+ years of practical experience in performance marketing 

  • Experience or very good understanding of CRM are a plus but not mandatory 

  • Good knowledge about Google Search, Facebook and Analytics

  • Preferably experience from an e-commerce or online marketplace

  • Strong project and stakeholder management skills, familiar with agile working environments

  • Proven ability to build and maintain cross-functional relationships

  • Ambitious yet unpretentious with a “can do attitude”

  • Excellent oral and written communication skills in German & English 

  • The position will be offered on a fixed term contract as maternity cover

What we offer:

  • Meaningful work with diverse, international, highly skilled and passionate teams which give you the chance to make a difference in our customers’ lives.

  • International career opportunities throughout eCG.

  • Competitive compensation, conference & education budget. We value your personal and professional development.

  • A healthy work-life balance, i.e. part-time work, an additional paid parental leave time, flexible working hours including working from home options.

  • A great atmosphere, open-minded company culture with several social team activities (online and offline).

We love building opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do every single day. We want to ensure that as an employee, no matter who you are, you feel ebay Kleinanzeigen is a place where you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about us click here:


People are the heart of the ebay Kleinanzeigen and their health and well-being are our first priority.

We continue to monitor local government guidance and partner closely with medical advisors to determine the safest and best next steps for everyone. As a result, most teams are working remotely, with a few teams able to collaborate in person with enhanced safety procedures. We will discuss the particular case for your region during the interview process. As a general rule, interviews will be completed remotely over video calls.

ebay Kleinanzeigen is part of eBay Classifieds Group.

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

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