HubSpot Marketing Operations Manager
Can you develop a successful strategy to discover market opportunities?
Do you enjoy using a data-driven approach to achieve growth?
Join us in shaping a more just world.
About Us
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
At LexisNexis Intellectual Property Solutions, our mission is to bring clarity to innovation by delivering better outcomes to the innovation community. Each and every day, the work our team does supports the development of new technologies and processes that ultimately advance humanity. Helping our customers reach their goals is our primary focus. We enable innovators to accomplish more by helping them make informed decisions, be more productive, comply with regulations and ultimately achieve superior results. Our overall success is measured by how well we deliver these results. We are proud to directly support and serve these innovators in their endeavors to better humankind.
We are seeking a dynamic Marketing Operations Manager to lead our small yet fierce agile marketing ops team. Reporting to the Sr. Manager, Marketing Operations, this role requires a detail-oriented, tech-savvy professional who can execute campaigns with precision, manage data intricacies, ensure global compliance, and drive marketing automation initiatives using HubSpot. This is a fantastic opportunity for someone looking to make a significant impact in a growing organization.
What will you focus on?:
Campaign Development & Monitoring:
Work with Product Marketing & Demand Gen teams to own the complete setup and deployment of marketing campaigns using HubSpot (MAT).
Construct and roll-out key campaign assets such as forms, workflows, email campaigns, and lead direction mechanisms.
Assist Product Marketing and Customer Success teams with Customer communication emails.
Ensure campaigns and tracking are properly set up to assess the scope and effectiveness of each campaign.
Q/A and review all assets (landing pages, workflows, emails, forms, etc.) prior to launching.
Marketing Automation Tool Improvements:
Maintain integrations with third-party tools, including but not limited to Zoom.us, ZoomInfo, and Zapier.
Develop proper workflow strategies, lead scoring models, and landing page automation additions.
Continuously evaluate HubSpot features and functionality, suggesting enhancements or alternatives when needed.
Address any technical challenges that may impede campaign outcomes or the functionality of utilized tools.
Process Enhancement:
Periodically evaluate current marketing operations to pinpoint potential enhancements.
Develop and employ strategies and tech solutions to refine marketing processes, ensuring optimal operational efficiency and scalability.
Construct clear process guidelines, providing training to the team to ensure best practices are consistently applied.
What we expect from you:
You have the mindset of an entrepreneur and can navigate a large organization. Comfortable owning strategy while also happy and willing to get your hands dirty in the tactical details.
You have a broad range of marketing skills to be successful including marketing communications (written and verbal) and data analytics.
You are proactive and outgoing with a get-it-done attitude.
You have demonstrated B2B experience within software companies (data intelligence solutions would be a plus).
You have experience across the full marketing mix –strong digital marketing and analytics expertise is required.
You bring strong project management skills and experience working in a global matrix management culture. You can manage multiple products and campaigns simultaneously.
You are metrics-driven and analytical. You can prioritize in an agile/fast-paced environment, drive, and achieve results through self and others under time pressure.
You can forge solid relationships and lead across a broad and geographically dispersed business.
You may manage direct reports but will remain hands-on, wearing many hats.
Qualifications:
At least 2 years working experience in B2B digital marketing campaigns.
Experience working with a global team in various time zones.
Expert in HubSpot, with certifications being a plus.
Familiarity with Salesforce and Zapier integrations.
Strong understanding of GDPR and other global data protection regulations.
Exceptional project management and organizational skills.
Ability to manage a diverse team.
Strong analytical skills with the ability to derive insights from data.
Excellent communication skills, both written and verbal.
A willingness to travel, as required for the role (light travel).
Location: Hosham, PA and East Coast, US preferred
Product Manager
Are you keen to develop your Product Management career?
Would you enjoy working on our cutting-edge products?
About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About the Role
We are seeking an experienced Senior Product Manager to improve our search relevance. Search is a critical component in legal research and search relevance improvements are massive customer satisfaction drivers in our products.
Responsibilities
Measuring and reporting on key relevance metrics and goals
Leading initiatives to analyze and optimize search algorithms
Evaluating search quality and driving continuous improvements in relevance ranking
Identifying new approaches for matching user queries with legal documents by partnering with data teams.
Conducting user research, gathering feedback, defining problems and requirements for search and relevance
Crafting product vision, strategy, and roadmaps
Educating internal teams on search best practices
Requirements
Demonstrate creating reliable search solutions.
Enjoy in search technology and information retrieval concepts
Be able to understand complex search architecture and algorithms with technical background.
Experience with search quality evaluation and online testing methodologies
Display critical thinking, analytical, and problem-solving skills Possess exceptional analytical and problem-solving abilities.
Provide project management and cross-functional leadership abilities
Have communication and presentation skills
Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
