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RS Components

Regionale(r) Gebietsverkaufsleiter(in), Region Nord (Area Sales Manager)

The Regional Sales Manager (RSM) is accountable for the leadership of a defined geographic sales region. They have direct reporting responsibility for 8 to 10 Key Account Managers (KAM).

The role can be based in either location in the north (Hannover, Braunschweig, Hamburg, Leipzig or Berlin).

The RSM is responsible for the financial performance of their Region (Revenue c£60m), they also have a significant influence on the overall sales / GP performance of the division; therefore they need to think and act at a regional and national level. They need to be very competent at recruiting, training, coaching and developing the Key Account Managers.

A key element of the role is to effectively execute the sales strategy at pace and to develop it further using local and national business insight.

The RSM ensures alignment with internal business partners to meet customer service needs.

This is a senior sales management position within German Sales.

People responsibility of 8 to 10 Key Account Managers.

Key Accountabilities

  1. Management and Leadership of a remote field based team of 8 to 10 Key Account Managers (KAMs)

  2. Accountable for the sales and profit for a defined geographical region, revenue c£60m+

  3. Responsible for the execution of the Sales Strategy and to support the ongoing development, using local and national market insight an company resources

  4. Commercial responsibility for customer discount agreements delivering optimum return on all investments

  5. Responsible for bringing technical and company proposition benefits to the key and corporate customer base

  6. Continually review whether the sales strategy is working and drive changes within the business in terms of support functions, processes and the overall offer

  7. To develop strategic supplier relationships to support the sales strategy

  8. To coordinate local and central resources to achieve sales and profit targets

  9. Act as a role model in relation to new sales techniques and strategies e.g. insight led selling

  10. Effective management of the Region’s cost budget

  11. To communicate effectively across the business, acting as ambassadors for Sales

  12. Continually review business processes to identify potential improvements and share best practice nationally

  13. Develop and implement a regional business plan, in line with the business strategy, utilising all available tools and business resources

  14. To work with Internal Sales counterparts ensuring that the sales strategy, approach and activities are aligned

  15. To deploy the sales resource on all growth related customer opportunities, including Corporate customers

  16. To work in conjunction with the marketing team to aid in shaping and directing marketing communication, activity and strategy relating to Key Accounts.

  17. Responsible for coaching, training ,development and performance management of direct reports to create a high performance culture

Key Relationships

  • High spending and high Growth Potential Customers to support the Key Account Managers

  • Country Manager

  • Director of Field Sales

  • Director of Internal Sales

  • Director of Corporate

  • Sales Leadership Team

  • Internal Sales Managers

  • Sales Support

  • Global Marketing

  • Global Sales Operations

  • Customer Service team

  • Customer Account Services

  • Corporate team

  • TC Branch Network

  • Key Suppliers

  • Category Managers

  • All areas within Offer


Sales direct c£60m

Gross Profit Budget

Cost Budget


Field based, with regular regional and national travel. Required to attend frequent meetings in Head Office

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