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The Guardian

Digital Marketing Manager - B2B

Here at The Guardian, we believe the open exchange of information, ideas and opinions has the power to change the world for the better.

More people than ever before are reading, watching and listening to Guardian journalism from across the world. Over the past year The Guardian achieved record digital traffic with our highest number of regular readers and monthly page views averaging over 1.1 billion.

We’re now on a path to achieve the goal we announced last month of two million people supporting The Guardian by 2022. We hit our highest revenues in a decade and in 2019 achieved the goal we set three years earlier to break even.

That’s where you come in.

We are recruiting a Digital Marketing Manager to be responsible for implementation, optimisation and analysis of B2B marketing campaigns with a search and digital media focus.

About the role


You will plan and execute digital marketing campaigns to support lead generation and revenue targets for Guardian Jobs.

The Digital Marketing Manager will work across all online acquisition channels including paid search and display.

A typical day in the role could see you building paid search campaigns, implementing and optimising them. Or perhaps speaking to our paid media agency on ideas to test. Building landing pages within our CMS thinking about the best way to captivate our digital audience and working with our lead generation automation tool to build customer email journeys.

You can see the full job description here

About you

You will have a successful track record in creating and managing above the line campaigns that meet lead generation objectives.

You will also have experience of implementing, running and optimising digital media campaigns across at paid search or paid social. You will have a brain for data and be driven to seek out the trends in your reports. You will be passionate about expanding your marketing knowledge and eager to teach and learn.

And lastly, if you share in the Guardian’s mission and values, you’ll be well placed to help us succeed.

Does this all sound like you? Then we’d love to hear from you.

How to apply

To apply, please upload your latest CV and a cover letter which outlines why you’d love to take on this role, and why you’re a great match for what we’re looking for.

The closing date for applications is Monday 16th December 2019.

About us

The Guardian offers 26 days’ holiday and a competitive benefits package including a generous pension, healthcare, dental insurance options, cycle to work scheme and 2 paid volunteering days per year.

We have a strong commitment to your learning, development and well-being, with hundreds of different courses available - ranging from bite-sized e-learning courses, to on-site workshops and professional certifications.

It’s the talent, energy and commitment our people bring to our business that make us who we are. Across our business we have some of the brightest and best people in media and beyond: award winning journalists, cutting edge commercial teams, industry leading digital talent and much, much more.

We are a vibrant and diverse community with many events groups and forums to get involved in. Our Kings Place offices overlook Regents Canal, with the newly-developed Coal Drops Yard, Granary Square and St Pancras Square shops, restaurants and pop-ups.

We value and respect all differences in all people (seen and unseen) at the Guardian. We aspire to inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. The Guardian actively encourages applications from BAME candidates.

At The Guardian, many of our staff work flexibly and we will consider all requests for flexible working arrangements.

Apply Now

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