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The Walt Disney Company

Analytics & Insights Manager (Consumer Products, Games and Publishing)

Job Summary:

Would you love to use data & analytics to bring the magic of Disney’s stories and characters to life for consumers through engaging physical products? Do you have a passion for developing insights that connect desired marketing and business outcomes with actual results to make data-driven recommendations? Do you want to uncover the marketing channels, creatives, and audiences that will grow Disney’s Consumer Products business?



Consumer Insight, Measurement & Analytics (CIMA) is part of the Disney Parks, Experiences and Products (DPEP) segment of The Walt Disney Company. CIMA influences data-driven and consumer-centric decision making with integrated, objective, and actionable insights.



As an Analytics & Insights Manager in CIMA, you will support internal stakeholders by providing strategic insights with a focus on digital marketing and customer analytics for Consumer Products, Games and Publishing (CPGP), the division of Disney Parks, Experiences and Products (DPEP) that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games.



The position reports to the Senior Manager, Strategic Analytics and will be based in Glendale, CA.

Responsibilities:

You’d join a fast-paced team dedicated to impacting marketing strategy, media optimization, and customer acquisition & retention by measuring, analyzing, synthesizing, and interpreting a broad spectrum of data.



Every single day as an Analytics & Insights Manager is different! On any one day you might:
  • Manage analytics projects from inception to completion – including translating business questions into an analytics scope, developing measurement framework, establishing data requirements and sourcing data, conducting analysis, synthesizing results, creating and delivering presentations
  • Leverage a variety of different internal and external data sources (including marketing, media, digital, customer, sales, and product data) to conduct analyses, identify trends, guide strategic recommendations
  • Evaluate the effectiveness of Marketing campaign performance while delivering actionable insights to improve results
  • Support optimization of media (paid, owned, earned), content, audiences, campaigns, customer acquisition, and retention through testing and prescriptive analytics
  • Analyze large and complex consumer behavior data to identify patterns and uncover opportunities related to how guests are responding to marketing efforts and interacting with shopDisney.com, Disney Stores, and Third-Party Retail businesses
  • Design effective and impactful reports and visualizations that show business performance
  • Research industry trends, solving opportunities for value-added analysis, developing points of view to increase results, and framing recommendations for leadership
  • Learn new data sets to develop an expertise in those data sets

Basic Qualifications:

  • Bachelor’s Degree with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field
  • 5+ years of analytics/marketing analytics experience
  • Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
  • Excellent understanding of marketing fundamentals and digital media industry, including media metrics and quantitative business measures
  • Strong understanding of marketing/media measurement and attribution
  • Proficiency with data access tools (e.g. SQL, R) and data visualization tools (e.g. Tableau, Looker, Power BI)
  • Experience with creating, executing, and analyzing complex AB/MVT test constructs to test hypotheses
  • Ability to think strategically, analyze, and interpret market and consumer information
  • Ability to simplify highly complex analyses and output into terms that are easily accessible and impactful in both written and verbal formats
  • Ability to work well in a fast-paced business environment and display professionalism and confidence in challenging situations
  • Exceptional project management and communication skills
  • Strong attention to detail
  • Passion for analytics and data, intellectually curious, analytically rigorous, hard-working, good work ethic and an on-point business intuition

Preferred Qualifications:

  • 7+ years of analytics/marketing analytics experience
  • MBA or Master's Degree in an analytic field
  • Experience in consumer products, ecommerce, retail, or digital products strongly preferred
  • Agency experience a plus
  • Proficiency in Python, Hive, SAS, and/or R programming languages
  • Prior experience with marketing/advertising technologies (e.g., Data Management Platforms, Multi-touch Attribution, Demand Side Platforms, Programmatic Buying, etc.)
  • Prior experience with media mix modeling
  • Experience with statistical modeling, machine learning, and other quantitative approaches, including but not limited to in-depth knowledge of linear and logistic regression, significance testing, data preparation for modeling, and segmentation techniques
  • Familiarity with digital ad effectiveness research
  • Prior knowledge of internal Disney data and databases

Required Education

  • Bachelor’s degree with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field

Preferred Education

  • MBA or Master's Degree in an analytic field

Additional Information:

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

Apply Now

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