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The Walt Disney Company

Senior Analyst - Digital Analytics

Job Summary:

Consumer Insight, Measurement and Analytics (CIMA) is a Global organization that informs strategy development and decision-making through actionable data analytics, integration and insights. Within CIMA, the Digital Analytics team provides objective decision support for mobile applications and websites, as well as digital guest experience enhancement for Shanghai Disney Resort.

As a Digital Analyst, you must possess a passion for analytics and digital technology. You will play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization. You must be a self-starter and a quick learner with a desire to learn new tools and techniques. In order to succeed in this role, the Digital Analyst must be comfortable working with partner teams, conducting both planned and ad hoc analyses, preparing reports, and communicating insights to a variety of audiences. In order to excel in this role, the candidate should complement their analytical skills with technical understanding of how analytics systems work.

This position reports to the Manager, Digital Analytics and does not have direct reports.




Responsibilities:

  • Manage the compilation and dissemination of regular (e.g. weekly, monthly, etc.) reports on performance of the digital channels.
  • Generate insight from site data, and communicate opportunities or issues.
  • Collaborate with business, technology and analytics partners to determine needs and assist with defining data collection requirements.
  • Work with technical resources to validate digital platform tracking.
  • Design effective and impactful reports and visualizations for business and technical audiences to aid decision making and inform business planning.
  • Leverage analytics to continuously recommend optimization tactics that will improve site performance.
  • Support business unit teams, product management groups and other teams with ad-hoc reporting and in-depth analysis.
  • Define and execute quality assurance procedures to ensure accuracy of analytical output.
  • Create presentations to highlight analysis and tell the story.

Basic Qualifications:

• Bachelor’s degree in an analytical/quantitative field, or 3+ years relevant work experience in an analytical field.

• 2-3+ years of experience with web analytics tools such as Adobe Analytics or Google Analytics.

• Ability to manage time effectively, and manage multiple priorities in a fast-paced, complex business environment.

• Ability to derive actionable insights from data and effectively guide decision-making.

• Attentiveness to detail.

• Team player mentality.

• Excellent written and verbal communication skills in both Chinese and English.

• Proactive problem-solving and critical thinking skills.

• Proficiency with Microsoft Office Suite.


Preferred Qualifications:

  • Graduate degree in an analytical/quantitative field or equivalent work experience.
  • Ecommerce experience.
  • Experience with A/B testing and site optimization.
  • Experience with SQL, Hive, SAS, Python, R, and/or other programming languages.
  • Familiarity with mobile/app analytics tools (e.g. Adobe Mobile SDK).
  • Ability to design tagging strategies and effectively QA analytics tracking on mobile/web platforms.
  • Ability to apply statistical rigor to analyses.
  • Knowledge of web page construction and/or user experience design.
  • Experience with business intelligence tools, such as Tableau or Power BI.

Additional Information:

postingchannel:wechat

Keyword: SHDRprofessional

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