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The Walt Disney Company

Senior Manager, Brand Merchandising- Nat Geo

Job Summary:

Reporting to the Director of Brand Merchandising, this individual will act as the producer of the line for Nat Geo global brands working with creative and product design to ensure highest quality, consumer focused, trend right product lines across all channels of distribution (licensing, flex business models, vertical and wholesale) that build brand equity and meet financial targets


  • Creates and implements the day to day execution of the brand product strategy for Sub-Class
  • Translates the brand product strategy into a consumer-focused product strategy for their categories of responsibility that is commercially viable and delivers a consistent worldwide look and feel
  • Consumerist: Consumer obsessed, constantly balancing the art and the science of merchandising to find opportunities, elevate brand and delight our consumer
  • Relentlessly monitor the global competitive landscape and consumer zeitgeist to capture opportunity
  • Champions products developed in collaboration with the design teams to capitalize on trends, anticipate consumer demand and drive product innovation in category
  • Manages consolidation of product needs from all regions and channels to develop one product brief to design ensuring needs of all businesses are met
  • Find commonality in consumer, customer and market trends to minimize duplication / cannibalization; identify areas to reduce complexity and increase productivity globally
  • Establish perspective on what’s working and why to consistently improve product line
  • Partners with Studio, Global Creative, and Marketing teams to bring our content and IP to life properly and with a consistent brand point of view across the globe
  • Partners with Product Design and Sourcing to deliver seasonal product lines for vertical and wholesale business models that meet business objectives including sustainability goals
  • Partners with CIMA to direct application of consumer insights to product strategies
  • Partners with O&O Merchandising and 3rd Party Commercial teams around the world to develop and drive execution against franchise and product strategies
  • Comprehensive knowledge about current trends and filter for brand relevance
  • Proactively manage worldwide segmentation at right price/value from value to premium
  • Identify opportunities to leverage products, co-brands and collaborations globally
  • Develop metrics and lead team to deliver development counts, adoption KPIs and COGs targets

  • Brand ambassador to cross-functional teams showing up as a compelling, dynamic, knowledgeable manager in all stages of go to market process and partner interactions where product is discussed
  • Build compelling stories to sell in and create solutions to drive brand vision and grow sales
  • Manage conversation and activities with sourcing to cost the line, run financial scenarios
  • Manage conversation with design to create a product line in all activities, key milestone meetings
  • Actively manages communication and collaboration with key commercialization partners
  • Communicates to influence cross-functional partners to drive execution and remove road blocks
  • Strong Point of View on consumer, customer and business effectively communicated across stakeholders and management
  • Leads through ambiguity
  • Manages direct reports with immediate feedback on performance and weekly touch bases to review deliverables, regular development and coaching
  • Builds, develops and retains best in class Merchant talent
  • Champion our diversity and inclusion goals through right product and team growth

Basic Qualifications:

  • 6-8+ years of progressive experience in Product Merchandising in an omni-channel company,
  • Experience in building a global product line for a category/categories of business that is both globally leveraged and locally relevant
  • Demonstrated ability to capitalize on market trends and consumer zeitgeist to maximize value creation throughout the trend cycle
  • Demonstrated ability to create, leverage and scale innovation
  • Demonstrated ability to manage revenue creation while maintaining brand integrity
  • Strong working knowledge of the omni-channel marketplace globally
  • Strategic thinker with the ability to drive execution against a financial plan
  • Strong interpersonal skills and ability to influence a diverse audience including experience working with external partners and business owners to bring product and assortments to the market
  • Successful experience working, and thriving, in a highly matrixed company structure
  • Leadership and talent development abilities and a collaborative and effective management style
  • Strong Team Player – The ability to build & foster collaborative partnerships across functions & departments
  • Well-developed Communication Skills
  • Ability to think creatively and disruptively to bring and infuse new ideas into product development
  • Ability to manage the organizational and cultural change efforts needed to ensure new, innovative concepts, business practices, and technologies are fully adopted and integrated into the business
  • Ability to travel domestically and internationally

Required Education

  • Associate’s Degree or equivalent work experience

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

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