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Willis Towers Watson

Media Buyer

Summary - Media Buyer - Omni Direct

Omni Direct is a leading U.S. Hispanic, full-service, direct response media & marketing company of TRANZACT & Willis Towers Watson.

This position will report to the Director of Media and be responsible for all aspects of the media buying process such as negotiation of rates for media campaigns, research and preparation of media plans across various categories and platforms, execution of media schedules, stewardship of media performance, analysis and reporting.

Responsibilities Include;
  • Negotiate, buy, maintain, and monitor all media campaigns
  • Research and identify ideal media mix and strategies based on target audience
  • Preparation of media plans, quarterly reviews, and test proposals
  • Coordinate launch of media campaigns with account team
  • Implementation of media schedules including data entry, distribution, confirmations, and revisions
  • Track and monitor media budgets for all clients
  • All media results reporting, including analysis and recommendations to meet client’s goals
  • Presentation of results to clients and day-to-day handling of client requests
  • Assist with training and supervision of other media team members
  • Develop and build relationships with media vendors
  • Keep current with market research, industry trends and media landscape
  • Expanded responsibilities can be considered depending on candidates demonstrated qualification

Critical skill sets include:
  • Strong analytical skills with the ability to provide in depth analysis of media performance and recommendations for clients.
  • Tenacious negotiator, multi-tasker, excellent written and verbal communication skills
  • Highly proficient in Excel, along with other MS Office applications, media software experience a plus
  • Attention to detail
  • Bilingual (Spanish / English) proficiency preferred but not required.
  • Bachelor’s degree in a related field required, preferably marketing, business, or advertising.
  • Minimum 2 years’ experience in performance driven media buying preferred.
  • Miami Shores office based.



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