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WorkPride Panel: How to market to the LGBTQ+ community?

Any community is made up of specific interests, habits and ways of working, thinking and doing things. Understanding the differences is the first step to creating an inclusive environment where all ideas are welcome and everyone is safe to bring their best self to the table. 


Having a clear idea of the audience you’re targeting in your business is a vital point for success. This panel will help you understand what the needs are and interests of the  LGBTQ+ community that might help you take your business to the next level. 


In Partnership With


Speakers:

  • Matt Skallerud
    Matt Skallerud
    President
    Pink Media
    LGBTQ Online Marketing, Advertising & Social Media
  • Josh Rivers
    Josh Rivers
    Creator and host
    Busy Being Black
    Josh Rivers is the creator and host of Busy Being Black, the podcast exploring how we live in the fullness of our queer Black lives. The show centres conversations with those who have learned - and are learning - to thrive at the intersection of their identities, and is a regular feature on LGBTQ and Black History Month lists on both Apple and Spotify. Josh volunteers his time as the head of communications for UK Black Pride, and was a founding member of Series Q, a network of mentorship, learning and support for LGBTQ entrepreneurs.
  • M
    Jerry Daykin
    Jerry Daykin
    EMEA Senior Media Director
    GSK
    Jerry leads media across GSK’s EMEA region, helping drive the continued digital transformation of one of the world's largest consumer healthcare businesses with brands including Sensodyne, Advil and Voltarol. He leads their global internal Diversity & Representation in Marketing initiative, overseeing light house best practice as well as training over 1,000 marketers across the business. Externally he champions representation across the marketing industry as co-chair of the WFA Diversity Task Force and a voluntary director at Outvertising and the Conscious Advertising Network. He has a background in media partnerships and digital strategy, having led both globally for Diageo, Mondelez and agency side at Carat. He's a regular writer and blogger with contributions across industry titles and in his own Digital Sense blog, and contributed to the collaborative book 'Eat Your Greens' with a range of notable industry contributors.
  • Giuseppe Giulio
    Giuseppe Giulio
    Account Executive
    Gay.it
    People call me a marketing unicorn. Helping companies to work on LGBTQ+ community, and reach this target on the Internet using ads, brand content, digital pr, and special projects. Strong business development professional graduated from 24 Ore Business School. I can speak in Italian, English, and basic Spanish & German. Skilled in Digital Strategy, Creative Briefs, Brand Implementation, and Web Content. I'm currently working as Executive for Gay.it, the main LGBTQ+ media in Europe. I regularly speak at digital, and LGBTQ+ marketing conferences, including Gnetwork 360, Lincoln Center, and Hospitality Day. Since 2018 I have been a member of IGLTA.
  • M
    Laila (She/Her) Howard
    Laila (She/Her) Howard
    Head of Customer Success
    myGwork
    Laila Howard is the Head of Customer Success at myGwork. myGwork is the business community for LGBT+ professionals, graduates, inclusive employers and anyone who believes in workplace equality. Laila’s goal is to help her customers connect, network + thrive. Before joining the company, Laila created talent marketing strategies for a large portfolio of clients across several industries. LGBTQ+ equality has always been a personal and professional passion of hers.
  • Anna Kear
    Anna Kear
    CEO
    Tonic Housing
  • M
    Juliette Rouquet
    Juliette Rouquet
    Corporate Sourcer/Subject Matter Expert Diversity and Inclusion
    Danaher
  • Selyna Peiris
    Selyna Peiris
    Business Development Director at Selyn
    Selyn Fair Trade
  • Chris Barron
    Chris Barron
    VP Beauty & Personal Care UKI
    Unilever
  • Sarah Park-Murray
    Sarah Park-Murray
    Head of Transactions & Projects EMEA
    Macquarie
    Sarah joined Macquarie in September 2020 heading up EMEA Transactions and Projects for Corporate Real Estate in EMEA. Shortly after starting with Macquarie she joined the PRIDE ENG Steering committee in the role of co-treasurer and part of the internal communications workstream. Her involvement with Macquarie PRIDE was driven by a desire to embrace diversity in the workplace and develop her understanding a LGBTQ+ community and the role of performative Allyship. Sarah has been instrumental in organising PRIDE EMEA’s 2021 pride month campaign and taking a lead on the internal facing assets and branding.
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