A Day in the Life of Greenhouse Software's Priscila Moreno

In this week’s 'A Day in the Life of...' interview, Greenhouse Software's Priscila Moreno provides an insight into her role as a Sales Development Representative.

Hi Priscila, tell us a bit about your role and how you got here.

I'm a member of the LGBTQ+ community and a Sales Development Representative (SDR) at Greenhouse Software. My journey started around seven years ago when I came to Ireland to study English and decided to change my career path and get a Bachelor of Arts in Business Studies. I got my first role in Customer Service in Supply Chain, where I gained crucial experience and had the opportunity to apply academic knowledge in the field. I then decided to pursue a career in Sales and SaaS, so I joined the Sales Team in N3 (part of Accenture), working on the Microsoft Campaign for the Spanish market. I was there for almost a year before I came to Greenhouse Software. Since day one, I knew that Greenhouse was the company I wanted to belong to and where I wanted to develop myself professionally and personally. Having experience in Customer Service and Sales allowed me to join an amazing company like Greenhouse.

As a Sales Development Representative, my main goal and responsibilities are to impact and drive revenue by generating sales opportunities, conducting market research and identifying new potential customers to create new businesses for the company.

What does a typical day look like for you?

I'm usually up between 7-8 AM after the alarm goes off and my cats start meowing for food. It takes me around 10 to 15 minutes to feel fully awake, and with the help of some coffee, I can start the day on the right foot, full of energy for whatever comes next. My day as an SDR is fast-paced, requiring organization, positivity, and a resilient mindset at all times. It is a combination of 3 things:

Checking my emails and calendar (in case there are meetings with potential customers or what we call “prospects”).

Prospecting time (the fun part of being an SDR, trust me) and targeting potential customers for the business.

Running meetings with potential customers to determine good alignment and being able to set up a demo with one of our solution specialists (business opportunities). 

What part of your role do you enjoy the most?

I honestly enjoy everything about it! I’m passionate about advocating for Greenhouse and promoting the value of making companies great at hiring. I also love helping companies see the importance of reducing bias during their recruitment process and being more inclusive and structured. I enjoy the fast-paced environment, the continued learning, and the freedom to be creative and bring out the best of myself every day. Personalized outreach is really important to me as it opens the door to differentiate me and puts Greenhouse out there, specifically in EMEA.

Which top three skills are vital for this role and why?

Resilience: Everyone knows that being an SDR is a constant challenge; being able to deal with thousands of “Not interested” or simply “No” can be disheartening; hence, being resilient when things are not going as we expect or want no matter how much effort and work is put in, is crucial for this role. Having a mindset to stay strong every month is definitely something I value the most.

Hard work and prioritization skills: Needless to say, being an SDR requires hard work but being able to prioritize what is important, as you might guess, there are so many tasks to do every day and being able to identify what is required to be done can be a game changer.

Creativity and uniqueness: One of my favourite skills that I always like to bring together and combine. Bringing your true self is so important in this role; just think for a minute how many emails, calls, and marketing campaigns someone is receiving on a daily basis; how do you get their attention? What will make you stand out? Trying new things and thinking out of the box are vital skills here. People like to see that the message is about them, and you have made an effort to show them how much you care about them and how creative you can get.

What’s the most challenging aspect of your role?

Trying to keep a positive mindset is one of the most challenging as there are ups and downs every month and, secondly, rejections. It's not easy to understand or acknowledge a “No.” However, it is important to take one day at a time; control what is in your power and see a rejection message as an opportunity for future collaboration, and don’t take things personally.

How do you help others feel like they belong in your team/promote inclusion?

This is one of my favourite parts about working at Greenhouse. I’d say one of the most important things I took into consideration while applying for the role was belonging and inclusion. Everyone knows the positive outcome of having a more diverse and inclusive workplace culture but finding a place that does that is challenging. Some examples of helping others in my team and promoting inclusion include welcoming everyone who is joining the team, setting up introduction calls, and offering help during their onboarding. I’m a strong believer in culture and teamwork; we are nothing without these two points. My background has helped me to be inclusive at work, and bring people together. I'm always happy to chat with our team members and develop a good relationship with them. One of my strengths is helping my colleagues by sharing knowledge and caring for them both personally and professionally.

Which podcast/Youtube series would you recommend to someone interested in pursuing a career in this area to help develop their skills/prepare them for the role?

SDR Newsletters: There are many out there, but I highly recommend the below:

https://www.thesdrnewsletter.com/

https://sdrnation.com/blog/

LinkedIn SDR groups for gaining outreach inspiration and how to stand out while reaching out to prospects are crucial. Networking is a new way to absorb and share new knowledge. Webinars: Salesloft, LinkedIn.

https://www.linkedin.com/business/sales/blog/webinars

LinkedIn Learning: Powerful tool can give you brilliant insights into different topics in sales, such as cold calling and prospecting.

Where do you see yourself in 10 years?

My goal is to grow and excel in the sales field. The first move is to become an Account Executive and keep learning about the sales world, developing existing and new skills in the field, and applying all the experience and knowledge as a Sales Manager in the long run. I’d love to be able to do more and share my experience and knowledge, as well as have a Master’s that allows me to help the company to achieve its goals and be part of setting new strategies.