Burger King’s Innovative ‘Menina’ Sculpture in Madrid Promotes Inclusion & Job Opportunities with myGwork

The maids of honor – meninas in Spanish – immortalized in the famous painting by Diego Velazquez, return to the streets of Madrid for the fourth time, thanks to Meninas Madrid Gallery. 

This year, myGwork client Burger King is taking part for the first time with its very own maid of honor promoting job opportunities and inclusion through colourful art sculpture in Madrid's open-air museum; which brings together artists old and new, and highlights the very best of culture gastronomy and culture the city has to offer. 

Named ‘Meninxs Currantes’, the sculpture has been designed by local artist Lorenzo Caprile as an icon of inclusion.  Meninxs Currantes aims to promote equality, beyond gender and borders, and put an end to all workplace discrimination, homophobia, transphobia and biphobia. The colourful sculpture, located in Madrid's Calle Velázquez 92 (Núñez de Balboa metro station), features Burger King’s iconic crown and carries a takeaway bag, with the message “Salir del armario deberia ser sencillo”, roughly translated as “Coming out of the closet should be easy”.

Each Menina also has a QR code that can be scanned by a mobile phone, which provides more detailed information about the artistic work. Meninxs Currantes’ QR code also sends visitors to Burger King’s profile on myGwork, which provides the public with access to thousands of job opportunities at Burger King, and other inclusive companies.

“Through our Menina, we want to promote diversity in the workplace and give visibility to our commitment as an inclusive workplace where everyone is welcome,” explained Jorge Carvalho, CEO of Burger King, Spain and Portugal.

Adding to his comments, myGwork’s General Director for Spain and Latin America, Miguel Garzón, stated: “Burger King’s message is very important for its employees, as well as those who are looking for job opportunities on myGwork. They will know that Burger King’s hiring practices are based on candidates CV and skills, and that they will not be discriminated against because of their sexual orientation or gender identity and expression.” 

But it’s not all about art. When the exhibition ends on 15 December 2021, some of the sculptures will be auctioned and the profits will go to charities chosen by the artists and sponsors. Profits earned from the auction of Meninxs Currantes will go to REDI, the first non-profit association of inclusive companies and professionals in Spain, which is financing several initiatives, such as awareness-raising campaigns,  job fairs, and a program to support trans people returning to work.