Levi’s Launch Pride Range

With a big, proud message, Levi’s have embraced Pride Month with their new Levi’s Pride. With the headline slogan “All Pronouns, All Love”, the company has chosen to make it clear: ‘We see you, and you are beautiful’.

In a move not often seen with other Pride collections, Levi’s are also offering the opportunity to customise many of their designs. Like the look of the trans flag pronoun sticker? Customise it to include your pronouns! 

This is par for the course for Levi’s, of course. As they’re quick to point out - Pride to them isn’t about some corporate pinkwashing, it’s a genuine commitment to people over profit. From standing with their staff during the HIV epidemic to backing Pride movements in years past, Levi’s are keen to show that Pride means something very special to them.

100% of the profits from the sale of the Pride collections will be going to OutRight Action International, the LGBTQ+ charity which has fought for the progress of LGBTQ+ rights around the globe. They partner directly with LGBTQ+ organisations on a local and national level to collect data, and build support for advocacy movements designed to press for reform. 

You can check out Levi’s Pride collection here.