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Super Bowl 2020 Ads Make LGBT+ Visibility History

This year’s Super Bowl ads feature more LGBT+ content than ever before in the league's long history. Advertising’s biggest night is known to be the Super Bowl for many years and this time, LGBT+ inclusivity is more evident than ever before. 

“The level of diverse LGBTQ inclusion from at least nine brands during advertising’s biggest night, coupled with Katie Sowers’ trailblazing role on the field as Offensive Assistant Coach of the 49ers, mark a rainbow wave at the Super Bowl this year,” said GLAAD President and CEO Sarah Kate Ellis, according to the ‘Washington Blade’. 

“GLAAD has long been advocating for brands to feature LGBTQ people in ads. Now, we cannot wait for American families to see and cheer on LGBTQ icons like Ellen DeGeneres and Portia de Rossi, Lil Nas X, Lilly Singh, Katie Sowers, Trace Lysette, Isis King, Jonathan Van Ness, Emily Hampshire, Ali Krieger, Ashlyn Harris, Miz Cracker, and Kim Chi – it’s about time.”

History was made with coach Katie Sowers being the first female and openly gay coach at the Super Bowl who also shares her story in a Microsoft ad.

Other ads include that of Budweiser, who profiles couple Ali Krieger and Ashlyn Harris, World Cup champions and members of the U.S. women’s national soccer team.

Trans actresses Isis King (“When They See Us”) and Trace Lysette (“Transparent,” “Hustlers”) are staring in the TurboTax commercial.

Lil Nas X has a dance battle with actor Sam Elliot whole Demi Lovato sings the National Anthem in the ad for Doritos.

Olay features bisexual TV host Lilly Singh as she portrays an astronaut as part of the Procter & Gamble’s #MakeSpaceForWomen campaign.

The Pop Tarts ad features non-binary “Queer Eye” star Jonathan Van Ness.

Ellen DeGeneres and wife Portia de Rossi Star in the Amazon Alexa ad.

Former “RuPaul’s Drag Race” competitors, Kim Chi and Miz Cracker are featured in a Sabra hummus ad.

Pansexual star Emily Hampshire is in the ad for Tide.

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