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WorkPride 2023 Panel: How to Market to the LGBTQ+ Community

How do you grab the attention of LGBTQ+ consumers? What can your business do to avoid being accused of “pink washing”? This panel will explore the wants and needs of the LGBTQ+ community when it comes to marketing, and how your business can authentically share your products and brand in a way that invites, supports, and uplifts the LGBTQ+ community. Register now!  

- Join the next WorkPride 2023 event here: WorkPride 2023: How to Support Your LGBTQ+ Employees Across All Office Locations

Sponsored by: EY and Unilever

  EY inclusive employerUnilever inclusive employer


  • M
    Belton Flournoy
    Belton Flournoy
    Managing Director
    In addition to being a Managing Director in Protiviti’s Technology & Digital consulting practice, Belton is founder of Protiviti UK's LGBT+ group, which won best LGBT+ network in 2019 by the Inclusive Tech Alliance. Belton was shortlisted as a top 10 inspirational business leader in 2020 by the British LGBT+ awards, was recently listed as #18 on Yahoo Finance’s Top 100 Future Leaders, #15 on Yahoo Finance’s Top 100 Ethnic Minority Leaders and was featured on the top UK Black Role models, presented by Google. Belton was co-founder of Pride in the City with Pride in London where he ran a Mayor backed initiative dedicated to increasing diversity and inclusivity across London businesses.  In January 2021, Belton joined The Inclusion Initiative (TII) at the London School of Economics as an Advisory Board Member supporting their three-year innovative partnership programme bringing together research and practice to build more inclusive work environments. He has over a decade of experience supporting clients with deploying strategic solutions across some of the world’s leading financial services institutions, while maintaining a strong passion for ensuring diversity and inclusivity remain high on organisations business agenda.  He is extremely passionate about intersectionality, where he believes it is each person’s role to support other groups who are in the minority – “after all, we don’t want to preach to the converted, we want to educate and inspire people to be more aware and inclusive.” Belton also acts as an adviser to the UK Multicultural network, proCulture. He has experience delivering Cyber Security, Customer Experience, Identity & Access Management (IAM), Spreadsheet Risk and Compliance/Regulatory Risk programs across Europe. He has managed global teams across large organisations, as well as supporting small and medium-sized organisations to implement fit-for-purpose solutions. Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration through consulting solutions in finance, technology, operations, data, analytics, governance, risk and internal audit. Please do not contact me if you require financial support.
  • Giuseppe Giulio
    Giuseppe Giulio
    Account Executive
    People call me a marketing unicorn. Helping companies to work on LGBTQ+ community, and reach this target on the Internet using ads, brand content, digital pr, and special projects. Strong business development professional graduated from 24 Ore Business School. I can speak in Italian, English, and basic Spanish & German. Skilled in Digital Strategy, Creative Briefs, Brand Implementation, and Web Content. I'm currently working as Executive for, the main LGBTQ+ media in Europe. I regularly speak at digital, and LGBTQ+ marketing conferences, including Gnetwork 360, Lincoln Center, and Hospitality Day. Since 2018 I have been a member of IGLTA.
  • Julian Gomez
    Julian Gomez
    New Business Director
  • Dominik Remplik
    Dominik Remplik
    Sr. Operations Manager, Creative Services & Product Incubation EMEA
  • Sophie Elizabeth Bull
    Sophie Elizabeth Bull
    Senior Consultant
    frog, part of Capgemini
    🐸 Senior Consultant at frog London, working with top global brands to innovate, strategise and optimise 🎤 Festival of Marketing 2022 main stage speaker "Measuring success - what are the future metrics that matter?" 🏆 Dataiku Moonshot Pioneer 2022, award-winning AI excellence team member ✍️ MSc student at King's College London, learning even more about business 🏳️‍🌈 LGBTQ+ employee network co-lead, advocating for change that makes an impact 🎓 CIM Level 6 Professional Diploma in Marketing Check out what we do at frog London here: Here's my most enjoyable pieces of content I created in 2022 with a colleague: My experience includes: > Building and implementing successful business strategies for companies in-house and as a consultant > Marketing capabilities, including Digital Marketing, Research & Insight, Campaign Management and Brand > Leading on an award winning AI innovation tool (Dataiku Moonshot Pioneer 2022, plus many more) > Working in-house at a global FTSE100 retailer
  • Snigdha Bansal
    Snigdha Bansal
    Snigdha is a writer with way too many opinions — especially when it comes to pinkwashing, queerbaiting or companies adopting rainbow logos for Pride. Based in Amsterdam, Netherlands, she currently works with geolocation specialist TomTom as a Creative Copywriter. As a queer journalist of colour, she highlights underrepresented stories about the LGBTQIA+ community, mental health and internet culture (sometimes all at once). From stories about the sober lesbians of TikTok to articles on the importance of maps for the queer community, her work has been featured in global publications including VICE, Refinery29, gal-dem and Business Insider.
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