Ronald McDonald And The Burger King Share Kiss In New Pride Campaign
Ronald McDonald and the Burger King share a kiss in the new ad for burger king in Finland, as part of a campaign entitled ‘Love Conquers All’, to collide with Helsinki Pride Week.
“Burger King has always stood for equality, love and everyone’s right to be just the way they are,” Kaisa Kasila, Burger King Finland’s brand manager, said in the statement. “The only instance where it might not seem so is when we’re bantering with our competitor.”
“Our brand is always bold, edgy and fun,” Fernando Machado, global chief marketing officer for Burger King, said in an interview. “So showcasing this ‘impossible kiss’ is a way to demonstrate that love conquers all.”
The picture of the two mascots is s trying to express the message that it taste better when you have it your way. It depicts The King in full fast food regalia pulling close his clown competition for a passionate kiss because sometimes "you have to break the rules".
Kasila noted it was the “desire to celebrate love in all forms” that was the spark that inspired the campaign.
“We thought, what better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald?” Kasila said. “We wanted to show that in the end, love always wins.”
“And we hope that ‘the other guys’ understand that it is actually a celebration of love rather than a competitive statement.” Machado added.
As ‘Out’ reports, the ad appears in both outdoor and print advertising as well as on social media, and is meant so celebrate love and equality.
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