Trans-Positive Christmas Ad For Whisky Praised

The J&B whisky brand has been praised for its Christmas advert which celebrates the trans community, Indy100 writes.

The Spanish advert, for the brand which makes blended scotch whiskey, featured an elderly couple and showed an elderly person taking their wife’s lipstick and locking themselves in the bathroom to secretly apply it.

You can watch the ad here.

Image Credit: Pixabay

The advert continues as they begin adding to their hidden make-up collection and learning how to apply it, growing ever more confident.

Later, a character who appears to be their trans granddaughter arrives at their house, initially introduced as Alvaro. They take them to the bathroom and give them a makeover with the hidden make-up.

They emerge with a full face of make-up and are introduced by their true name, Ana, and are embraced by their mother and fully accepted by all generations of the family.

In a statement, J&B explained: “It is a Christmas story that tells the beautiful story between a grandfather and his granddaughter, and how the love that unites them is so great that it overcomes any prejudice or barrier that may separate them.

“This story is a reflection of acceptance, respect and above all tolerance.”

The marketing manager of Diageo, J&B’s parent company, also explained they wanted to give “visibility to a reality that thousands of people face, including the LGBTIQ+ collective, who seek a safe space to be and show themselves openly.

“But also for families, who often also suffer the absence of those loved ones who, due to their gender identification or sexual preference, are not present at the parties.”

Read related myGwork articles here:

The Norwegian Postal Service’s Gay-Themed Christmas Ad Is Going Viral

John Lewis’ Joyful Ad Lets A Boy Embrace His Inner Stevie Nicks

Jewellery Ad Dispelling Myths About Transgender People In India Wins Hearts Of Millions

New Shampoo Ad Tells The Heartwarming Story Of A Trans Girl Raised By Lesbian Moms